Business Communication by Basil

Those who know to communicate can survive and capture the market. Business Communication being the most crucial and important part of the success and failure journey of any organization is the priority of BASIL International Limited. Experts at BASIL believe that internal and external communication balance is as important as marketing and selling. Because until and unless your words will reach to your employees and target customer, nobody will entertain you. Any organization is like a child that needs to be taught the lesson of communication to survive and express. The basics of business communication includes….

To be Concise 

Whenever it comes to business communication, the managerial team needs to be concise while passing on the instruction to the employees. BASIL experts believe that this ends with less scope of confusion and chaos within departments. And even this applies to dealing with customers via advertisement; the promotional content should be concise and clear, because nobody entertains long detailing.

Be Clear

While writing or speaking on business platform, one needs to be clear about the goal or message. The purpose of communication should be crystal clear. The major point is that, if you are not sure about what you are trying to make the other person understand, how can the counterpart understand?

 Correct

What fits the market is acceptable. Yes, when your communication is correct and has no ambiguity, it will definitely be accepted by basil International and will solve the purpose for which the attempt was made. So, while doing business communication be accurate and conduct error free communication.

Concrete

The laser like focus and facts in short is considered ideal for business communication. And, if this is missed out and the clear picture of the agenda is not put forward, it will end up with loss and failure to the organization. Customer and employees expects concrete detail and focus, to reflect their faith and satisfaction with the organization.

Complete

In a complete message the employees have everything they need to be informed and if applicable take action. This provides minimal scope for confusion and ambiguity. Even in the case of customer, the rule of complete and concise information applies to end up with a satisfied customer and future customer too.

Coherent

When the business communication is coherent, it’s logical. All points are connected and relevant to the main topic and the tone and flow of the text is consistent. The use of technical jargons at appropriate place is acceptable. If the communication content links with the workers, the jargons should be explained or if possible neglected, to avoid confusion.

To be Courteous

Courteous communication is friendly, open and honest. When it comes to business communication the concept of courteous communication becomes inevitable for long run acceptance in the basil International Limited market. There are no hidden insults or passive aggressive tones. In courteous communication you keep your customers and employees viewpoint in mind and you are empathetic to their needs and aspiration, which works as long term asset for the organization. And as we all know, assets are good for business.