The 5 Must-Haves for the Pest-Control Professional Website

by Jordan McDowell Content Strategist

A strong online presence is critical for business success in any industry. The pest control business is no different. With more customers turning to the Internet to find local services, the competition is growing stronger, and the marketplace more crowded. Even the smallest of pet control businesses have websites that attract customers. If you want to dominate the marketplace, here are 5 must-have features for your website:

Clear, Engaging, and Profitable Content:

Make sure your site can pass the “Grandmother Test.” This was Google’s standard for evaluating the ease of use for any site - could the average, non-tech-savvy grandmother navigate the site? Make sure your site is this clear and easy to use.

Next, ensure your content engages the customer and makes them want to call you for help. If you can’t convince your potential customer that you are the best and only choice for their pest-control needs, then they will go elsewhere.

Do you offer products for DIY jobs? Make it clear and easy to find. If you sell pest control chemicals, don’t make your customer hunt for that info. It will frustrate them, and send them into the open arms of your competition.

Contact Information and Call-to-Action:

Few things erode trust in a business more than making their contact info hard to find. If they can’t find your phone number or email when they’re trying to give you money, how are they going to find it when there’s a problem? Walk in the customer’s shoes. Would you give your sale with a hard-to-contact business? Build trust by displaying your contact info prominently, and often.

If you want more sales, make your call-to-action (CTA) clear. If you aren’t asking for the sale, you have already lost a potential customer. Make sure that your site includes buttons with CTA text like:

Buy Now
Discover More
Get Your Free Estimate
Contact Us

Real Reviews

Let’s get back to building trust with your customers. They want you and your staff, strangers, to come into their homes to get rid of insects, rodents, and other pets. They need your help, but they need to know that they are safe while working with you.

Including real customer reviews and testimonials help you establish both credibility and trust. Any time you can show someone that others just like them have worked with you and loved the experience, you are one huge leap closer to closing the sale.

Gathering reviews, however, is not a passive project. You must actively contact customers for their feedback. Use their emails, notes, and “happy sheets” as credibility builders throughout your site, not just on the reviews page. Use feedback they’ve left on social media, Google, and other review sites as well.

Remember that when a client leaves a review of your pest control services on Facebook or Google, you are borrowing credibility from those sites. Because customers know these sites do not allow fake reviews, anything written on them is more easily believed than simply adding text-based reviews to your site. Use screenshots, and whenever possible, videos, from social media and review sites to boost your customers’ trust in your business.

Mobile-Friendly Design:

Almost 93% of your customers will access the internet on their phones. This makes a mobile-friendly web design essential. Your site must be responsive, changing from the desktop version to your mobile site flawlessly. It must adapt to different screen sizes in an instant. Your mobile site must also be clear and easy to use. A good web designer can make this happen quite easily for your pest control website.

Search Engine Optimization (SEO):

If you aren’t internet-savvy, the idea of SEO might be confusing or intimidating. However, SEO is not only essential to the success of your site, but it is also easy. Remember that the goal of your SEO is to help search engines find your site and deliver it to your potential customers. By including keywords that your customers will be searching for, for example, “pest control services near me,” you will increase the chances that they will find you. It is always a good idea to hire a professional to set up search engine optimization for your site, especially if you are not experienced in SEO. The investment will pay for itself many times over in the coming years.

Conclusion

If you want to be the go-to solution for your customers, you need a great website. Set up great SEO, ask for the sale, have clear, compelling content, a mobile-friendly design, and include real reviews. If you follow these 5 tips, your site will work for you around the clock, making sales and building a new lead funnel for your pest control business.