Techniques to sell more with sales

How to increase sales with balances? Here are some tips to attract more people to the store during the discount period

Black Friday has just passed but for companies it is already time to get back to running! The reason? Sales are coming soon and you need to start thinking about the best ideas to let customers know about your sensational offers!

But how to do it? What marketing techniques to use? Here are some great tips on how to increase sales during the sale.

Goal definition

The first step is to define the goal : what results do I want to achieve? Attracting customers to the store or focusing on eCommerce?

Each business has its own battle plan to make the most of the balances. Realities that make a living from retail trade must be able to use techniques to attract customers to the store , while those who want to get results online must be able to set up a strategy that leads users to visit their e-commerce.

In any case, once this goal is defined, it is necessary to activate a Digital Marketing strategy , the best way to increase sales during the sales period.

How to attract customers to the store? The 4 strategies that must not be missing

A perfect Digital Marketing strategy during the sales period must use all the digital weapons available . Let's see in detail the main techniques that should never be missing:

Email Marketing : The old email is often a forgotten communication technique. We tend to think that it is an outdated method of communicating with customers, but it is not. Even today, the data tells us that emails have a much higher engagement rate than any other digital strategy. This is why it becomes essential to use it to increase sales during the sales period. How to do? At the base of everything there is always a collection of email addresses developed over time, directly at the cash desk or through digital channels. When the offers for the sales are ready then it is time to communicate to your customers all the opportunities not to be missed! Warning: do not expect replies from these emails, you will see the answers directly in the store.

SMS Marketing : for a small shopkeeper even SMS Marketing is still a winning weapon. The customer who receives an SMS will tend to see this message as a cuteness that should not be underestimated, because it is based on a privileged approach compared to other customers.

Google ADS : Another weapon that can help attract customers to the store is Google ADS . Obviously it must be used consciously. Small shops do not need to set up national advertising campaigns, but they need to set a local reach , so that those looking for a particular keyword on Google can see the most relevant result possible in their vicinity.

Facebook ADS and Instagram ADS : and social media? Do we forget them? Absolutely not! During the sales it is useful to set up a social plan that is able to communicate to your audience all the opportunities not to be missed. Not only that, often your fan page is made up of a few people, or customers who are not "hot" about the product on offer. What to do? The best solution is to rely on Facebook and Instagram ADS . The strength of social sponsorships is that of being able to better target your target audience, being able to decide on geographical location, demographic data and interests.

Increase sales during sales: what not to do!

Attention, because in an attempt to increase sales during the sales period, the risk is to make huge mistakes , which can push the customer to leave the store and, worse still, do bad publicity outside. Here are some helpful tips on mistakes to avoid:

Inflate the prices : customers who want that product know what its true value is. So no trick, the original prices should not be inflated!

Don't Think Loyal Customers First : Are Sales Beginning? Yes, but for loyal customers they can start a few days early. Just an email, an SMS, a Whatsapp message . A nice way to make it clear that you think about them first and then the rest.

Cross-Selling at the checkout : what does Cross-Selling mean? In short, propose other items when the customer has just bought. Here, better to avoid, especially if the customer is paying. Rather push him to other offers while still evaluating the products.

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Created on Dec 23rd 2020 07:36. Viewed 176 times.

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