Take Your Business On New Heights With Media And Advertisingby Ankita Sehgal Freelance Blogger, Lives in New Delhi
Advertising has been one of the most important business strategies and will remain so in the future to come. Advertising is an indispensable tool to expand our reach to customers and establish a brand. As it is rightly said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. Therefore, it can be safely established that Advertising is the real game changer for any business and dispensing with this important business strategy can prove to be lethal for any business.
Advertising not only helps you get traffic to your website or store through creating awareness of your products and services but it also plays a vital role in the brand establishment, recognition and retention. For example: In India, Colgate has advertised itself so well that the word “Toothpaste” has been replaced by “Colgate.” When a customer goes out to a store to buy a toothpaste they ask for Colgate even if they are looking for any other brand of toothpaste. Such is the power of advertising.
In addition to the traditional methods of advertising, the revolution in information technology, the extreme popularity of social media and online shopping has added one more dimension to the world of advertising - Digital Advertising. In today’s world with a smartphone in virtually everybody’s hand and a market with stiff competition to gain as much as a digital ground for advertisement, it is imperative for the business houses to invest considerable time and resources to evolve an effective strategy for Digital Advertising.
With so many advertisers available in the market, choosing the right advertiser to implement an effective advertising strategy is probably the toughest yet important decision that any business needs to take. Publishers Internationale is one stop shop for all your advertising needs. We are a leading advertising agency in Australia, India, Singapore, and Hong Kong. We have separate dedicated teams for print and digital media. We have a vast network of inventory which includes premium sites of various categories. We specialize in running media-rich native and banner and video ads. We also have a result-oriented social media team which handles Facebook and LinkedIn. Apart from the digital platform, we also have inventories of premium magazines.
Our role is not restricted to running the campaign. We strongly believe that creativity without strategy is just an “art” however creativity with strategy is “advertising.” We continuously share the campaign report with the client and strive to make a cohesive team that includes clients as well to get real-time feedback for any changes in the creatives or strategy. We also understand the importance of adapting to ever-changing requirements of the clients to make the end product best in the market. After the culmination of the campaign, we share a detailed report with perceptive insights and recommendations for future campaigns that help clients to refine their advertisement strategies.
Created on Feb 11th 2019 10:27. Viewed 311 times.
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