A Guide to Organic SEO

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

If you have heard the term “organic SEO”, you don’t live under a rock. But just hearing the word doesn’t mean you know what it actually is. No worries! Here is the expert guide to what it is? How powerful it is and how you can get started with the few tricks and tips.

Organic Search Engine Optimization is the process of optimizing your website to increase quality and quantity traffic. Put differently, it’s one of the ways to improve your ranking in search engines like Google, Yahoo and Bing, so that the potential customers can easily find you. When you rank on the first page of a search engine, people believe in the legitimacy of your business. With organic SEO, it’s easier for people to come across your website while they’re looking for a similar product/ service. And those visitors are more likely to turn into your customers. No one searches for anything they don’t want. They’re in the mood to buy and all you have to do is stick out from your competitors. The results take time, patience, and consistency.

With the booming internet, SEO algorithms look for the most relevant pages from millions of websites. Organic SEO can do wonder to your business if implemented with the following guide:

Figure out what they want

Look for the types of keywords- words and phrases your consumers are using while searching a product/ service. With the help of Google Ads and other sites, list down the keywords with high monthly searches.

Understand localized keywords search

Keywords with specific locales help people know your location of business. If you’re in Delhi and looking for a content marketing agency, it wouldn’t be helpful to see agencies in Mumbai. Taking that into consideration, Google shows listings that are close in proximity to your location. Localized keywords stand you a chance to appear in the search results.

Competitor’s keywords

Search for the keywords you listed. How many times are your competitors using the same keyword in their website copy? With this clue, you know how many times you want to use them. In addition to that, look for their meta-tags. Are they using something different? Add it to your list of keywords.

Implement those keywords

Start with the homepage of your website. Or figure out which page you think would be helpful and according to a rule of thumb, put that keyword 5-7 times per page in the website copy.

Update your title tags and Meta description

If not the whole HTML, specifically H1 and H2 title tags, meta-descriptions and URL need to have those relevant keywords. The blurb will appear in search engine result pages of your webpage.

Start blogging

Writing blogs not only helps with organic SEO, but also provides the relevant information of your business to your customers and potential customers. A well written blog shows your credibility and tells them your level of expertise. Do not forget to put inbound links to them.

Implementing SEO is not something one person can take on, especially if you’re not familiar with keywords and HTML. Learning about SEO can be rewarding but hiring digital marketing specialists from agencies like RepIndia provide steady and reliable boost in organic traffic over a period of time.