Tag Heuer is continuing focus on its connected
watch through a partnership with German football league Bundesliga.
Developed specifically for Bundesliga, the Tag Heuer Connected application
is available exclusively to football fans who own the connected
timepiece. The app will then become available to a wider audience of
Bundesliga fans, who own smartwatches other than a Tag Heuer, after the
end of the 2015/2016 football season.
The
app brings football matches directly to wearers’ wrists in a
“available, discreet and informative” manner, allowing fans to know
what’s happening during the game, but without the distraction of relying
on a mobile phone. Tag Heuer envisioned an intuitive way to present a
match’s score by placing the display between the numerals on the
connected timepiece’s display. The app’s “interactive counters” are
placed at 12 o’clock, 9 o’clock and 6 o’clock on the chronograph dial to
show information clearly and straightforwardly, allowing for just a
glance to see the score.
To
further personalize the app experience, Tag Heuer Connected users can
select favorite teams to determine which scores are shown on the
display. When inclined, a user can tap the scoreboard to receive
additional information about the match. Upon doing so, a live ticker
with the current score, the remaining time and the latest match events
are displayed on the watch face.
Additionally, when first launched, the app displays half-time whistles, substitutions, goals and yellow, yellow-red and red cards. When no matches are in play, the app will give a countdown to the next Bundesliga match http://www.watchesming.co/.
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