Starting at the Bottom Won’t Get Your SEO Anywhere

We are currently a generation of immediate gratification mentality. With all the information in the world right at our fingertips, very few people spend their time looking past the first few results on a Google search. If they don’t find what they have been looking for, they move on.

With less than 10% of searchers moving on to the second page, having your site appear anywhere other than the first page is a virtual death sentence. So, how do you get your site the SEO ranking it needs?

Keywords are the lifeblood of your online presence. Integrating keywords into your site will bring the readers to you whether they are in Utah or somewhere abroad. The better the usage of keywords is, the better your SEO ranking becomes. First, research commonly used words in your area of expertise so that you can get searchers to land on your page over a competitor’s.

Once you have accumulated the right keywords to get the readers to you, create quality content that they are going to want to see. It is important to have the keywords placed naturally throughout your site because forcing them is obvious, driving away your readers.

SEO does not only affect e-commerce, but brick-and-mortar businesses too. For customers to come to you, your content needs to be localized. No one will find a small business in the mountains of Utah if there is no content relating the search to where it is located; the business will drown amongst sites for businesses across the globe.

If you want the readers to come to you, have your customers write reviews and have a strong social media presence. The more people that talk about your business and the more you talk back to them, the higher your SEO ranking.

Whether you are a small business in Utah or a large business that provides a common product, SEO will keep your business afloat. As the saying goes, “If you’re not first, you’re last,” and when it comes to SEO if you are not in the first three search results you are basically invisible.

Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter