Lacoste inaugurated a new concept store at Dubai’s Mall of the Emirates earlier this month, bringing the brand’s signature “Life is a beautiful sport” motto to life.
The shop occupies 159 square metres of retail spaces, which features the latest Lacoste collections, including menswear, women's wear, kid's wear, footwear, leather goods and accessories. It also offers a designated Polo Bar, where every colour of the iconic L.12.12 polo is on display.
The opening event featured images from the #MYLACOSTEPOLO campaign, which depicts some of the region’s top influencers wearing the classic crocodile polo. The new Lacoste store is located on the Ground Floor at Mall of the Emirates Central Atrium.
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