Social Media Tricks to Expand Your Brand

Social media is now the most important and popular way to expand your brand. You need people and people are on social media. To successfully harness these social media networks, you need to build a thorough strategy that will help you reach more people, maintain a consistent and friendly voice and sustain a loyal customer base.

According to a survey conducted in 2017, 92% of marketers firmly believe in the role of social media in expanding their businesses and brands. Similarly, approximately 91% of marketers want to master effective social media strategies to attract and engage audiences.

So, what are some of these tricks and strategies that you can use on social media? Let’s take a look!

Use the Right Platforms

There are now multiple platforms you can use to reach your target audience. For this, make sure you have enough awareness of who this audience is and of the goals you want your brand campaign to achieve.

Currently, some of the most popular platforms include Facebook, Twitter, Instagram and LinkedIn. Nowadays, a lot of brands choose to expand their presence across all of these platforms, managing to harness each of them to meet different goals and audiences. 

For instance, Twitter may be used to network with professionals as well as to keep up with the latest trends while Instagram may be used to create a more visual appeal. Find what works best for you but remember not to overwhelm your brand and audience!

Engage with Customers

You can engage with your audience and customers in various ways on social media. One such way is to use features such as live videos, stories, memes, hashtags and reels. You can include live streams of interviews, events or simply a conversation with your audience.

Memes and reels can help you in creating a trend across the platform and attract more diverse audiences. It also shows that you are funny! Never underestimate the power of humor in bringing people together.

Make sure you always encourage your customers to provide feedback. Always respond to them and comment on posts to display your openness.

Build a Narrative

Tell your brand’s story and create an emotional connection between you and your audience. Provide behind-the-scenes stories, introduce your employees and their interests, share your history and post stories regularly.

People love to know about the people behind the face of the brand so that they can identify with them. This will open them up more and more to what you are trying to sell.

Use Appealing Visuals

A big part of the magic lies in the aesthetic appeal of your brand. Use templates, images, graphics, videos and infographics to convey information and stories. This will definitely catch the eye of your target audience. 

When it is not possible to hire designers for this purpose, use online tools such as Venngage and Canva and choose the template that works for you.

Capture Latest Trends

One thing you need to keep in mind about social media is that trends are sh0rt lived. Whether it is a trending hashtag, the latest meme or a news story, find ways to stay on top of things and figure out ways to use them in your brand campaign. Figure out the right time to post based on when your audience is active.

Final Remarks

And there you have it! These were some of the best tips and tricks that you can utilize to expand your brand. Use these on your brand’s social media and make sure you are visible and consistent. Happy growing!