Social media strategy: 5 useful tips

As most of United Kingdom still continues to practice social isolation, internet access grows every day - causing many companies to adopt a social networking strategy designed for this period.

We know that many entrepreneurs were tempted to put their digital marketing planning on stand-by, for a number of reasons. However, more than ever, companies need to remain engaged and agile in responding to the changing landscape - both the increase in traffic in the digital environment and the new needs of consumers .

If you don't, your competitors will happily connect your (former) target audience with your brands, products and services.

Believe me: there are countless ways for your organization to connect with leads and customers, create brand loyalty and, depending on your industry, even increase online sales. Better understand how it all works with the following reading.

Why a social media strategy is important (too) in times of uncertainty

Times like this demand a lot from a company - and knowing how to use digital marketing to your advantage can be decisive. We have listed some points that can help clarify the issue - see below:

·         According to a recent survey, Facebook saw a 70% increase in the use of all its applications in the month of March. People are turning to social media to keep themselves entertained, connected to people and informed while they are at home;

·         Many companies have overhauled their digital marketing budgets during this period, focusing on social media and email marketing to continue building a brand and engaging customers;

·         People are using different channels to access new content, such as TikTok, which has been increasingly explored by United Kingdomian celebrities and influencers.

These are just a few data that make it clear that now is a decisive moment for your brand to explore a more effective social media strategy focused on the habits of your ideal customer and thus build relationships with new and existing customers.

What are the most suitable channels and social networks for your company in this period?

One of the main challenges that brands face during a global crisis is knowing when and how to adjust digital marketing strategies. That is why it is more important than ever to listen to your audience during this uncertain period.

The social listening is a great starting point: through it you can get a deeper insight into the discussions about your brand as well as the industry and the community at large.

By keeping a finger on the pulse of the conversation and applying those learnings to the final approach, your social media strategy can position your brand as an attentive, organic and valuable participant to the conversation.

But there are some other precautions to get good results in your social profiles - learn more in the next topic!

5 tips to adjust your social media strategy now

Getting good results in the midst of this dynamic moment requires effort, patience and a lot of attention to the scenario. Start by looking at these questions:

1) Communicate how your operations are working          

Update your company information about the steps taken to keep your employees and consumers safe and well served:

·         Changes in opening hours;

·         New service channels;

·         Delivery formats for your products and services, among others.

Remember that Facebook allows your company to pin any of these changes to the top of your page.

2) Offer value to customers and leads

Provide relevant and thought-out content to offer paths and solutions at this time. Use frequently asked questions as a starting point and highlight articles on your corporate blog that provide information within your area of ​​expertise.

Among the actions of your social media strategy, consider making room for live or video discussions, lectures and webinars through the resources available on each platform.

3) Explore your social evidence

Closed offices and production lines operating at a new pace can make the agenda for new content more challenging.

One way is to use the social evidence received during this period to create new content offers: customer compliments can turn into cases, blog articles, videos and anything that can help to engage users with your brand, interact with your company and provide more content for posting - or reposting.

4) Make more videos

The public has never been more familiar with videos than now: conference calls for business meetings and between friends, distance classes and even medical appointments, lives of national and international music artists - there is a new world opening up.

Search among your team for some experts who can help bring value and relationship to your audience through videos distributed based on your social media strategy.

5) Create a two-way conversation

As we mentioned in the previous topic, social listening can be essential at this point - and opening channels of dialogue will facilitate this process.

So bet on a two-way communication: post simple questions or use Instagram Stories features, such as polls, tests, among others.

Just be prepared to get involved and respond in a timely (and quick) manner, in order to strengthen engagement.

Explore your opportunities with a social media strategy during this time. Maintaining communications, trying new things and creating engagement now will help set the stage for ensuring more loyalty and engagement now and in the future.

If you want to know more about Abdul Rimaaz digital marketing and structure your own social media strategy, count on us! In addition to our team of experts, you also have a number of rich materials

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Created on Jan 25th 2021 09:03. Viewed 281 times.

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