Social Media Post Ideas for Law Firms

When you run a law firm, you want to be firmly set in the consciousness of your target audience. One great way to accomplish this feat is to utilize social media platforms. Facebook, Instagram, LinkedIn and Twitter are going to remain in the American culture for the foreseeable future, so you may as well use it to your advantage. Here are some great post ideas to get you started in the right direction.

Social media platforms like Facebook are ideal for posting images that will be seen by many people. In fact, people pay more attention to images than they do to posts that consist of only text. So, if your firm has any image-based content, share it on your social media pages.

People love watching videos. The content that is included in videos is easy to digest. Plus, people simply love watching them. That is why YouTube is so popular. Devote some time to create interesting videos that focus on topics like client testimonials, demonstrative evidence, news coverage and community involvement. Anything that shows your firm’s human side is fair game.

There is lots of content out there. If you find a particular blog post, image, video or any other type of content you think would be helpful link to it from your social media pages. Visitors to your page will truly appreciate the fact that you are sharing useful information. It will also help you build a strong relationship with the author of the content.

Create posts that engage your audience. Rather than posting simple status updates, pose a question that will generate comments. Another way to get responses is to create a fill-in-the-blank post. Your posts can be industry-specific or more general in nature, as long as it reaches your primary target audience.

Use your social media pages to drive people to your firm’s website. Showing people that you are an expert in your field will encourage them to use your firm’s services. Also, when the activity on your website increases, your search engine attention also increases, and it will be easier for people to find you.

For more information about using social media to promote your law firm, contact Disability Law Marketing today.

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