Social Media Optimization (SMO): Why Is It Important?

Don’t use social media to impress people rather use it to impact people!

To create a strong brand awareness and promote any product or service, social media is the optimum choice of any organization through which it can gain a huge number of audience. It is, therefore, the prefered way to promote your brand.

SMO or Social Media Optimization is a process through which the companies promote their product and services with the sole motive of driving traffic to the website. The companies aim to create brand awareness by promoting their products and services on various social media platforms like facebook, twitter, Instagram and so on. It also includes bookmarking sites and social news, RSS feeds and other blogging sites.

Importance Of SMO

SMO is a vital tool of digital marketing which is necessary for any organization due to several reasons like,

• It helps in driving more traffic to the website
• Creates a strong brand awareness
• Gives a better rank to the website
• Generate Leads
• Huge reach

How Can It Be Started?

Digital marketers help to start the SMO services. You should:

• Identify your goal to get the perfect target audience
• Analyze and evaluate things
• Deliver an engaging and interesting content on the website
• Schedule is important
• Know your marketing techniques
• Maintain the quality

Five Rules Of SMO

To utilize the best services of SMO, you should follow 5 rules which are a must for all the companies. They include:

• Create contents which people would like to share more across the platforms
• Allow for an easy sharing option
• Offer rewards for the engagement
• Create a widget or share the content beyond the central hub
• Prefer the user-generated content