Social Media Marketing Mistakes to Avoid

Whether it’s a start up or an established company, everybody wants to get socialized and most of them try their best efforts to make their brand presence felt on social networks through social media marketing – that’s where you could find your prospects. It gives you many opportunities to connect with your target audience.

But having a wrong approach and poor planning towards social media marketing may damage your brands reputation. Here we list out few Social media marketing mistakes to avoid:

Not having a social media strategy

Before you make your presence felt online, it is good to have a social media strategic plan in place that outlines your goals. Understand your target audience to have a solid foundation and a strategic plan.

Not focusing on major social media platforms

Advertising on the wrong platforms will only be a waste of time and money. Simply sharing and posting contents on all social media platforms won’t reap any benefits to your business. All social media platforms have a different purpose and a different set of users. So once you know who your customers are, select the right platform for your social media marketing. Focus on one or two major social media platform to share and communicate with your prospects.

Not being consistent on social media

Not posting consistently can be bad for your business; posting too frequently can also affect your deal. So work out what works best for your brand and stick to it – posting weekly or two times in a week or in a month.

Also simply knowing who your target customers isn’t enough; you also need to know what time zones they live in and at what time they are most active on the social media platform. Because, sharing something when your target consumers are asleep or away at work, will be a waste of time of your whole effort.  Sharing content during the peak hours will definitely get your brand noticed.

Self-Promoting

Social media marketing is all about engaging with people and most of the times marketers forgets this and the biggest mistakes they make is focusing solely on the brand. Focus on building your brand’s reputation by empowering and educating your target audience instead of being a salesman. We suggest you should concentrate on building relationships with your followers and share third-party content along with driving traffic to your website by sharing your brands messages.

Not using visuals to drive engagement

The power of visual content cannot be overstated. So try including visuals to boost your social media marketing.

Not measuring results

Analyzing and understanding your performance is crucial to a successful marketing campaign. Businesses need to analyze their social media marketing efforts.  Are you engaging more followers each month? Is your social message consistent with your mission statement? Make sure all your efforts are getting translated to sales revenue or lead generation.

Here the author Marilyn writes the article about Social Media Marketing, for more information visit here: Ovocreatives.com or if you have any query about services feel free to Call Us on 0467887188.