Colour Psychology Tips by Web Design Singapore Agency

Colour psychology is the science of how color affects human behavior. Actually it is a branch of the broader field of behavioral psychology. Research indicates that 90% of all product assessments have to do with color. Colour psychology is used extensively in all aspects of design and is an important element that can create a strong first impression on users and it convey a specific message to users, which can result in negative, positive or mismatched feelings. This shows how important colours are in the human perception of the world. It plays a vital role in bringing the business up and down. One has to use it in the right way, at the right time, with the right audience, and for the right purpose.

It is good to know a bit about colour psychology so as to align the color and the message you want to convey through your web design. Here are the most common emotions associated with each colour as provided by a Web Design Singapore agency:

Brown – This colour is most associated with reliability, stability, and friendship.

Black – It is the colour of authority and power, stability and strength.

Grey – is most associated with the practical, timeless, middle-of-the-road, somberness, stability

Blue – It invokes trust, confidence

Red – This is the colour of energy. It's associated with movement and excitement, passion

Pink – This is the most calming of all colours. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.

Purple – It is the most royal colour that is associated with wealth, prosperity, rich sophistication.

Orange – It is the colour of happy and energetic days, warmth and organic products. It is also associated with ambition. 

Green – It is the colour of growth, nature, and money. It is also the colour associated with envy, good luck, generosity and fertility. It is the traditional colour of peace, harmony, comfortable nurturing, support and well paced energy.

White – It is a colour associated with purity, simplicity, cleanliness

Yellow – It is the colour associated with laughter, happiness and good times.

Often the colour of a website is dictated by the organization’s new or existing visual identity. If you want your site to be inviting, open and creative, a combination of blues and greens, with touches of yellow or orange, on a white or light grey background will help convey these positive feelings to your visitors. Say example, for a kid’s toy website, we can always use lots of bright and vibrant colors, like reds, greens, yellow etc. At the same time you cannot use such vibrant colors if you are selling products for women. If you’re designing for women, then purple is a pretty good bet as it’s universally liked by women but disliked by men.

Here is a last tip from a web design Singapore agency - Make use of this knowledge by combining all these colors to bring in the desired effect for your business, bearing in mind the meaning and harmony of colors.

Here the author Marilyn writes the article about graphic designer, for more information visit here: Ovocreatives.com or if you have any query about services feel free to Call Us on 0467887188.