Articles
Social Media Influencing: Do We Really Need it?
by Akash Sharma Akash Sharma
Social media influencers are actively influencing consumers across the
globe and also helping brands grow their business. In this age of information,
we don’t need to own a product or a service to become businesspersons. Truth be
told, the smartest business owners have come to realise that the consumers
today don’t buy products or services. Instead, they buy convenience, solutions
and a feel-good experience. It goes without saying that almost everyone wants to
feel valued and special. Gone are the days when you had to devote all your
money and efforts into marketing or selling the offers. If you can make your
consumers feel special with what your
business has to offer, that’s victory already.
This is exactly what social media influencers help you achieve. They can
easily put your offer in that feel-good
zone for readers or viewers. To understand how social media influencers can
boost your business, listed below are a few ways in which influencers can use
their skills to target your customer’s psyche.
Subtle Promotional Marketing
One thing that sets apart the concept of influencer marketing is that it
isn’t pushy. And heavy promotional
marketing may often hinder your chances of growth on the internet. While they
may give you an initial surge of increased clicks and conversions, it won’t
take too long to phase out. This is precisely why most bloggers and digital
marketing specialists today focus on providing value to consumers. They know
exactly how to balance the informational and promotional aspects of the content
effectively and creatively, thus capturing the audience’s attention.
Social media influencers today have successfully devised a way to create
just the perfect mix of this balance. In simple words, instead of asking their
followers to go out and buy a product, they share video clips and snaps of
themselves actively using the service or product. This in turn, triggers an
emotional response in the minds of the influencer’s followers. If anything,
these followers aspire to be more like their favourite influencers and more
often than not, they eventually end up buying the product involuntarily.
Video, Graphics & Lots Of Visuals
Social media influencers actually have the best means of marketing
available to them and they leverage the power of media-based content to
properly showcase your product or service in the limelight. Instead of throwing
words at your audience, praising your product, these influencers put themselves
out there and show the world how your product benefits them in their regular
lives. Such a depiction is not only distinct, but also quite powerful for
businesses that wish to target the active users of social media platforms. In a
world where people are always online,
checking their social media feeds from time to time, this marketing strategy
can be most ideal.
Target Multiple Social Media Platforms
Most influencers today have accounts on various social media platforms. For
instance, an influencer with a million followers on Instagram will most likely
have a dedicated YouTube channel or a Facebook page as well. In addition to
this, this influencer’s followers might also have fan pages for the influencer
on several platforms. As a business, you can leverage the popularity of social
media influencers and choose the ones who resonate with your brand the most.
Perhaps the biggest advantage of social media influencer marketing is its
inherent property of not being too pushy.
In fact, social media marketing is radically different from other social media
marketing strategies. So, if you want to make the most out of it, make it a
point to hire the best social media influencer agency, such as RepIndia to make the process of business growth even better!
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Joined APSense since, May 8th, 2019, From Delhi, India.
Created on Jul 23rd 2021 01:34. Viewed 132 times.
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Akash Sharma
