Social Media can Help your Brand’s SEO Rankings

Many people confuse digital marketing with social media marketing. This is because social media platforms are the most popular websites among the digital audience. But there is a clear difference between the two. Digital marketing refers to any marketing efforts that are done on a digital medium, including both the internet and mobile phone. Social media marketing refers to marketing that is done only on social media platforms. The different social media channels are Facebook, Twitter, Instagram, LinkedIn, Youtube, Pinterest and more.

In the last decade, social media has grown enormously. The reach of these online platforms is immense. There are many social media marketing services in Kolkata that can help a business or organization to create a strong and impactful social media campaign for their brand promotion. Audience engagement on social media is very high. In 2017, Facebook had more than 1.7 billion monthly active users. Instagram and Twitter are also hugely popular among the audience. Social media marketing has a wide reach. Promoting on these platforms can increase brand awareness. It can help a brand to reach newer target groups. When a brand does regular posting on their social media page, it helps them always be connected to their audience. This helps to improve brand recall. The brand always remains on top of the mind of the consumer. Social media is also great for maintaining customer relationships. Being an interactive medium, brands can get instant feedback on social media. They can also respond to user complaints quicker. This helps to build a positive brand image.

Social media is also great for increasing the SEO rankings of a brand. Similar to optimizing SEO content for a website, the social media pages of a brand also gain followers by posting high quality content that is unique and engaging for the audience. There are many SEO services in Kolkata that can help a brand to improve their rankings on a search engine. Out of the many ways to increase SEO for a brand, social media can also be a big help.

Social media helps SEO grow in the following ways:

Number of Followers

The social media profiles of a brand are a part of the brand identity. The number of followers that a particular brand has on social media determines the brand’s popularity in the digital world. Hence, if any brand has about million followers on Facebook, the search engines will definitely take note of it. When a search query is made, the social media page of the brand will show up among the top search results. This will give exposure to the brand among newer audiences.

Social Shares

Search engine rankings take the power of numbers seriously. When a social media post gets shared online by a large number of people, it helps to increase SEO. Sharing on social media includes likes, shares, comments, favorites, retweets, replies, and more. From a brand’s perspective, when a post from their official page gets shared excessively across all social media platforms by a huge number of people, it helps to spread word of mouth. This will result in more searches being made about the brand, which will make the SEO rankings go up.

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Created on Aug 7th 2018 06:44. Viewed 502 times.

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