Snapchat ads for business development
by Roi Sutra Digital Marketing StrategistThere are various
digital marketing strategies that have established the amazing world of
marketing industries and helped us revolutionize the marketing platform that we
know today. Many social platforms and search engines from Google to Facebook
are witnessing a huge leap in the field of marketing as these social media
platforms are being used to convert maximum traffic. There are various
platforms that are unique in their own ways with a different approach towards
targeting. A social platform by the name of Snapchat has emerged to be a
promising social media phenomenon for the general audience as well as
marketers. This platform, unlike Facebook or Instagram, is known for its
uniqueness by allowing users to interact with the content in a more fun and
imagery way.
Having more than 200
million active users daily, Snapchat clenches a great potential not only among
millennials but users of all ages from all over the world. Thus, it is no
surprise then that marketers are increasingly getting their hands on this
social media and adding Snapchat to their digital marketing strategies. Every digital marketing agency has
included Snapchat in its strategies and recommends it to every aspiring
marketers and investor trying to reach out to its customers in a more effective
way. Since Snapchat interacts with users in a more engaging and fun way via
picture texts, it can help you achieve the best results depending on your
potential and strategy.
Snapchat offers Snapchat advertising
which are full-screen ads that can come in a picture or video format. The ads
are included with different background sounds that are 100% viewable in-frame. Snapchat
ads sampaign setup offers three different ad types that allow you
to run Web viewing, application install, and long-form video content. Your ad
will play in video format for web viewing for people who can swipe up and visit
your website. Another feature called the ‘Collection Ads’ showcases a series of
products and give users a more smooth way to shop and buy from these investors.
Snapchat Ads also roll commercials that are played between ‘Stories’ as users
are browsing their feeds.
However, Snapchat
ads campaign management recommends the use of ‘Geofilters’ that
have been an effective measure to boost sales by a particular location. It
simply allows you to boost traffic at individual locations by manipulating and
predicting the traffic at the selected location. Moreover, this platform
develops an opportunity for its users to interact with a brand and give them an
opportunity to play around and have fun with the lenses; offering interactive
moments with augmented reality experiences and making the whole experience
memorable.
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Created on Jul 1st 2020 10:47. Viewed 227 times.