Snapchat Ads for business campaigns
by Roi Sutra Digital Marketing StrategistDigital marketing has established
the amazing world of marketing industries and helped us revolutionize the
marketing platform that we know today. Many social platforms and search engines
from Google to Facebook are witnessing a huge leap in the field of marketing as
these social media platform are being used to convert maximum traffic. There
are various platforms that are unique in their own ways with different approach
towards targeting. One such platform that goes by the name of Snapchat has emerged
to be a promising social media phenomenon for a general audience as well as
marketers. This platform unlike Facebook or Instagram is identifies its uniqueness
by allowing the audience to interact with the content in a more pictorial way. Snapchat
has more than 200 million active users daily which means it clenches a great
potential not only among millennials but users of all ages from all over the
world. It’s no surprise, that marketers are increasingly getting their hands on
this social media and adding Snapchat to their arsenal of social media tools.
Snapchat interacts with users in a more engaging and fun way via picture texts
which is why it can help you achieve the best results, it is totally up to your
potential and strategy.
Snapchat offers Snapchat
Advertising which are full-screen ads that come in either picture
or video format. The ads are embellished with different background sounds that
are 100% viewable in-frame. Snapchat Ads offer three different ad types that allows
you to run Web viewing, application install, and long-form video content. Your
ad plays in video format for web viewing for people who can swipe up and visit
your website. Another feature shows ‘Collection
Ads’ that showcases a series of products and give users a more frictionless
way to shop and buy. Snapchat Ads roll commercials which are played between ‘Stories’ as users browse their feeds. However, Snapchat
Ads Expert recommended ‘Geofilters’
have been an effective measure to boost sales by a particular location
allowing you to boost traffic at individual locations by manipulating and
predicting traffic at the selected location.
Owners can also use
powerful geographical targeting features such as stickers and face lenses allowing
audiences to use a campaign-specific filter related to your campaign in that
particular region. Sponsored Lenses are programmed to create memorable moments
that also develop an opportunity for users to interact with your brand and give
users the opportunity to play around and have fun with these lenses. Apart from
that, you can also leverage your communication channels to increase sales
opportunities by offering a unified buying process to your customers through an
Omnichannel digital marketing agency.
This includes traditional and digital channels such as point-of-sale, in-store
and online experiences to provide the ultimate personalized customer experience
by creating a seamless message that adjusts to your customers’ behavior.
Sponsor Ads
Created on May 27th 2020 05:31. Viewed 203 times.