Simple Marketing Tips for Printing Companies

How can you make your printing business stand out when all your competitors can do the exact same thing that you are doing? You cannot just fight dirty and advertise with a “cheap printing services in Singapore” tagline. “Cheap” comes cheap because quality is compromised and we know where that will lead to—early death of your business. You want to be remembered by people as something that they can rely on for a specific thing, somebody they can trust to deliver exceptional results and give them the best value out of their money. You cannot do ‘hard selling’ all the time. Here are some subtle yet powerful ways to market your printing company and make you stick in people’s minds!

Niching

Out of the hundreds of companies offering printing services in Singapore, what can make you stand out? Let us give you a situation. For example, you just had a knee injury. Out of the thousands of doctors who could do the same treatment for your knee, you definitely want to go to a “specialist” because you want to be treated by the doctor who has more experience and focused on knee problems.

The same goes for printing; when you have a specialisation, people will remember you whenever that specialisation comes up, just as long as you are consistent in your marketing and sales efforts that you are an expert in a particular field. You could do something like specialising in bank brochures, medical circulars, real estate brochures, business cards, etc. Whatever it is, focus on one thing and be really good at it. People searching for a “printing company in Singapore” can land thousands of results, whereas those searching for “printing company for real estate brochures” will narrow down the search to very few, or even just you.

 

Offer Value-added Services

Giving them value-added services will make them want to do business with you even more. Offer to create content for them which may include articles and graphics. You can easily branch out into hiring freelance content writers and graphic designers to work on a project.

You can also offer a “fulfillment service” wherein you do the shipping on behalf of the client, to deliver the printed product to the end users. This way, you take a big chunk of load and hassle off your clients’ shoulders, and can earn more for the extra service that you are rendering. There are indeed many providers of printing services in Singapore, but only you can create a win-win situation!

 

Communicate via Mail

With all the online junk that people come across in their emails and social media accounts every day, nothing speaks more clearly about printing services than tangible mail. Send your clients your newsletter, brochure, magazine, or post card. Showcase the art, the content, and the quality of printing that you do through these mail-ins. Printed material that people can hold has been proven to have a higher probability of being viewed, thus will make you on top of their minds when looking for a printing company in Singapore!

 

SEO: Be Easily Searchable Online

Everybody wants to get answers fast. And because Google is where people run to get quick answers, all businesses should adhere to the search giant’s policies. Make sure to do your homework in familiarizing yourself with SEO practices to know how to be visible in Google and other search engines. You can also hire the help of an SEO company in Singapore to help you out on this so you may reach a wider range of audiences. Another bonus tip is that when creating a website for your printing business, be sure that it is mobile-friendly because that is one major criteria for Google to put you above in the search engine results pages.

 

Packaging

Printing companies offer the same service: putting ink or toner on paper. How can you differentiate yourself and establish a brand identity in a physical way? It’s through your packaging. After a product is printed out, cut, and stacked, all you need is the final touch of incorporating that your brand has done the job once again, seamlessly.

Package your products with your brand shown prominently, with products arranged very neatly. This could give you bonus to notice that the printing company took the extra mile to take care of the project right ‘til the very end.

 

On your next marketing campaign, do not take the low road of advertising as a provider of cheap printing services in Singapore. Market your business with class, following one or all these steps and watch your business grow immensely!