Showcasing Your Product Line with Unique Cosmetic Boxes

by Alice Brainna CPP Packaging the name of Quality

Cosmetics are among the top-selling products worldwide. It ranks among the top three industries worldwide. Brands all over the world employ advanced marketing techniques to market their cosmetic products as there is cut-throat competition in this industry. Custom cosmetic boxes play a critical role in this regard as they offer numerous packaging options to create attractive cosmetic boxes for effectively showcasing the cosmetic product line of these brands. In this article, we’ll share with you, packaging options to create attractive, durable, and unique cosmetic boxes to increase brand sales.

Packaging Options for Custom Cosmetic Boxes

Ø Color Scheme

There are three color schemes to create a variety of glitzy colors on the packaging or to use minimum colors to exhibit elegance. These color schemes are; PMS, RGB, and CMYK. Brands have to consider the color scheme according to the cosmetic product, its ingredients, and the type of packaging they want to create.

For example, there is a cosmetic product in which Aloe vera is the main ingredient. The suitable packaging can have a white and green color scheme with the imagery of Aloe vera imprinted on it.

Another example could be creating a special edition cosmetic product packaging in which the main ingredient is essential oils. The possible color scheme for such packaging could be yellowish orange and matte black, with white color used in typography. The matte black is generally used to signify the premium or limited-edition product. These are one of the few examples of choosing a suitable color scheme for cosmetic product packaging.

Ø Eccentric Shapes

One of the considerable features of cosmetic boxes is adding unique shapes that add to the product and brand’s appeal. There are various cosmetic products and it depends on the type of the product or the packaging creative demand. For example, a cosmetic product has Aloe vera as the main ingredient. Now, it's up to the brand, they can create Aloe vera-shaped packaging with scales created on the sides as they are present on Aloe vera leaves.

Similarly, other cosmetic products can have a pentagon, hexagon, triangle, or other distinctive shapes that will provide a striking and exclusive outlook to the packaging of a specific brand.

Ø Add-ons

Other than adding distinctive shapes, there are certain other features available as well. These add-on options include:


  • Tamper-evident seals
  • Portable handle
  • Die-cut windows
  • Idiosyncratic shapes
  • PVC-Window Patching design


Ø Durable Material

Most cosmetic products are delicate and demand ample protection from possible wear and tear, especially during transportation. Several material choices offer the required protection. Materials like paperboard, cardboard, corrugated board, rigid paper, and kraft paper are feasible options. These materials avert the cosmetic products from grazes and their top-quality texture gives them a lavish appeal as well. We’ll discuss different types of paperboard in this article. The supreme-quality paperboard can be printed and designed in any shape, size, and color. There are three types of paperboards available for any packaging:

·         Brown Kraft Paperboard

This paperboard type has an organic brown color and is the most eco-friendly solution for any product packaging. The kraft paperboard is typically 18pt thick.


·         White SBS

This kind of paperboard is created from high-quality wood pulp. The immaculate strands are blenched to a perfect white. The white paperboard can be 17.2pt to 19pt thick.

·         Metallized Paperboard

 This type of paperboard has a metallic film that delivers a supreme outlook to cosmetic boxes. This metalized paperboard is generally 19.2pt thick.

Ø Varnishing Options

Finishing or varnishing readily enhances the stylish outlook of the packaging by augmenting the quality of the material. Thus, the packaging looks attractive and high-quality. There are certain finishing options available. These options include:

  • Gloss Lamination
  • Matte Lamination
  • Embossing and foiling
  • Spot UV
  • Gloss UV
  • Matte UV
  • Gloss AQ



Cosmetics are among the top industries worldwide and therefore; they require the most attractively effective and durable packaging that lures cosmetic enthusiasts to the product line of certain brands. Numerous designs, materials, colors, printing, and finishing options create the required cosmetic boxes. The add-ons further add to the functionality and attractiveness of these boxes. By choosing the ideal options based on creative design choices, brands can create alluring cosmetic boxes that can readily enhance the brand’s appeal, increase brand recognition and boost their sales.

At CPP Boxes, we offer services to our clients in the U.S. regarding custom-printed boxes, including custom cosmetic boxes. We have several satisfied customers there and are willing to satisfy your packaging requirements as well. Visit and maximize your business growth potential. 

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About Alice Brainna Freshman   CPP Packaging the name of Quality

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Joined APSense since, April 20th, 2021, From Chicago, IL, United States.

Created on Jul 15th 2023 02:44. Viewed 80 times.


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