Set of Practices for Web Content Writing 2021by Anurag G. Head of weblinkindia
"Writing isn't about using big words to impress. It's about using simple words in an impressive way." - Sierra Bailey
Content writing is a broad field and a kind of platform that is used to educate or understand different people about some relevant topics. It includes writing for various digital media and print media. Writing content for a website is one concept out of many in this field. Whether you write content for a website or you read content on a website, one thing is for sure and that is the content you are either writing or reading should be accurate, precise and understandable. Working on such scenarios, content is considered as the king and it should be presented in such a way that it illustrates the ideal balance between content and design of the website.
Guidelines a Content Writer Must Follow For Concise Website Content:
1. Avoid Special Words or Expressions
This is the primary thing that should be held in mind while rendering content writing services. A content writer should analyze, summarize and present it’s thoughts in such a way that it should be understood by all. All the readers that will come on the web page to read your content will not be a technical expert or familiar with these special words or expressions. Another way of tackling this situation is the usage of different hyperlinks on these special words or expressions, so that the readers can click on these and can have a better understanding and information about that particular word or topic.
2. Significant Information First
While writing content for a website, one should be familiar with the fact that he/ she is not writing an essay just to complete their homework. In fact, this should be done in such a style that all the significant information should come first as no one is concerned about reading the entire content. If readers found your content interested and think that this is what they are looking for, then this can also help you in improving your stay time as well.
3. Write Simple and Short Sentences
Don’t be Charles Dickens of that age, but be a good content writer of today’s generation. Being a content writer, you don’t only showcase your vocabulary and write for only professionals like lawyers, doctors, engineers, and many others. Instead, you should write in such a way that it should be understood by all. Writing and sharing your thoughts in short and simple sentences will connect more readers. So, just sum up the sentences in fewer words instead of writing long sentences.
4. Make It SEO Friendly
It’s 2021 and apart from getting information through emails, links, or social media, one can easily access better information through organic search that gives you the most promising traffic as well. SEO (Search Engine Optimization) is the best way to gain more traffic on your website in today’s time. A healthy percentage of content writers in India believe that by making use of SEO, we can better connect with readers and improve our organic search visibility. SEO copywriting services are in huge demand also these days. This includes the usage of keywords through which the populace will look for you. Usage of keywords depends on the understanding and acquaintance of content writers, as it requires some good researches as well. It should be kept in mind that reader should find your content through these keywords to get it noticed.
5. Stick To Active Voice
Sticking to active voice helps in a better understanding of the website content. For example, rather than saying “products can be purchased from our website” say “you can purchase products from our website”. Writing in an active voice not only creates reader-friendly sentences but looks more direct as well.
6. Incorporating Photographs and Videos
It is to believe that a human brain is visual more and public process visual information many times faster than text. Content writing services in India nowadays believe to add more videos and photographs on the web page to make it look more attractive and interesting. Usage of images, charts, and graphs helps in better understanding different concepts rather than explaining through writing. So, making use of various multimedia items makes your website content more attractive.
Mentioned above are some of the key points that help a content writer to create effective content that resonates with even the most variable and time-pressed of internet readers. So, keep these points in mind while creating good content for a website. Ensure to acquire the right content writing services that value your investment.
Created on Jun 15th 2021 23:47. Viewed 421 times.