SEO Tips for blogs
by Khan Babar ConsultantHave you been blogging for a while
but still get just a little traffic? Isn't that discouraging. Thinking about
quitting? Don't. Not yet. People will come to read your content only if they
know about it. You need to get the word out. The SEO optimization of your
content will be of huge help. Giving your content an SEO boost will improve
your search engine ranking, more people will be able to find your blog, they in
turn may share your posts, cross pollination happens and that's when traffic
starts coming.
Let’s start from the basics. Rule
number one is keywords. Keywords are
words or phrases people use when looking up stuff on search engines. Decide
which ones you will try to rank for. The shorter the keyword phrase, the more
effort it will take to rank but it is worth giving a shot. However tempting it
may sound to use them multiple times in your post, we do not advise it as
search engines ban keyword stuffing. So, think wise and place them
strategically. Near the beginning and at the end of the article is a good place
to start. Then every 300 words or so, include them again. The Yoast SEO plugin
may come in very handy in this regard, definitely worth adding that one to your
site. Another good one is All-in-One-SEO.
Here are additional tips to optimize
your blog posts for SEO:
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Add several pictures to your content, with
captions, alternate text and description. And give the pictures relevant names
whenever you are uploading them to your site. IMG005698.jpg is a no-go if you
want to make any kind of SEO effort but sailing-hawaii.jpg adds value to your
SEO.
*
Hire somebody to make cartoonized pictures.
Readers find them interesting and like to share them on social media. This will
get you additional traffic.
*
Add short videos – Google likes multi-media
content especially videos.
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Encourage readers to comment. Ask them questions,
include Calls to action etc.
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Mention your blog posts in your newsletter to
reach an even bigger audience.
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Include quality links whenever you are
referencing other blogs, articles, link to previous blogs and articles of yours
whenever possible.
*
Have visitor friendly URL. These are easy to read
and describe the content.
Last but not least, broaden the reach of
your content with the help of social media. Target the channels your current
and potential new customers are using, then focus on those. Share your links
and snippets on social media and invite the audience to read more on your blog.
Programs like Hootsuite make this super easy, just a couple of clicks and the
link to your new blog post will be published on all your social media accounts.
They even let you schedule content ahead of time.
All of the above does not mean your content
should be robotic and full of keywords. Your writing is ultimately the most
important thing, however you need to follow our tips and tricks to get the
attention of search engine algorithms. Once you write the blog post, read
through it to make sure everything is SEO friendly and you are ready to hit
publish.
Good luck!
PS: To contribute your own ideas and
thoughts, visit the original post at http://bit.ly/blogs-seo1
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Created on Dec 6th 2017 10:02. Viewed 497 times.