SEO Tactics Can Boost YouTube Uploads

The undoubted influence of YouTube is well-known to any video production team in Utah, or anywhere else, for that matter, with a message to share. However, countless hours of filming, editing and uploading shouldn’t go to waste because of plateauing views and subscriptions.

Fortunately, using search engine optimization (SEO) tactics can boost popularity amongst YouTube uploads. Prepare to slap your film’s thumbnail onto Google’s suggested clips to watch.

Fill Those Video Captions

Bulking up the caption to a YouTube video creates more opportunities to add keywords relating to one’s film. Using target keywords will send a clear message that search engines can detect. The more dispersed and used the keywords become in a caption, the more likely a search engine can sniff it out from the sea of online films.

Video production teams from Utah to the shores of the East Coast should narrow in on keywords that will best surface films on a search engine. Run a keyword test online to see which potential keywords attract video results. If no films surface, find different keywords that will add your content into the mix.

Place URLs in Posts

By adding video links in other media outlets, fresh potential traffic could find their eyes watching well-produced content. If your production team has an active blog, consider sticking the latest uploads’ URLs in the next post.

Furthermore, scan the Web for target audiences that could benefit from watching your videos. If the content is relevant to a conversation or can get a potential viewer out a sticky situation, comment the link to them. Lifelong fans from Utah to the East can be welcomed from unexpected places.

Call to Action

YouTubers who live and breathe video production know a successful film’s last moments are made for the famous call to action: give that upload two thumbs up and subscribe for more. Having more likes, comments and subscriptions will increase traffic flow to your film and start its well-earned climb to the top of the search engine ladder.

Incorporating these SEO tactics into your next YouTube upload could result in the next viral sensation of the Web.

Jeffrey Herbert writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter