SEO Strategies to Shield Website Post Google Penguin and Panda Update

Who said SEO is dead after the Panda and Penguin updates? It is very much kicking and still going strong. After the search engine giant rolled out these updates last year, many people doubted the relevancy of the SEO for website promotion. However, by making some important changes in their strategies, the search engine optimization companies are helping the businesses to grow and increase their visibility.

If your business website is witnessing a drastic fall in the number of visitors and sale figures, then you are definitely not following a good and well-planned SEO tactics. It is not that you can hope for the positive results by overcrowding your website with the keyword stuffed content or building backlinks from the unknown sites. After the Penguin and Panda updates, the need of the hour is to use a clean SEO strategy and avoid getting blacklisted by the Google.

The Big Question - What are the Post Panda and Penguin SEO strategies?

There are enough hullabaloos about the Panda and Penguin updates and how it can wreck havoc to your website. It is a time to devote major attention towards improving or optimizing your website by taking into account some of the below mentioned SEO strategies:

Quality Matters not Quantity

You can prevent your website from the hit list of Panda and Penguin updates by adding the original and informative content to your website. Just remove the undesirable and the old content from your site. Your content must be very engaging should prove to be great help to the users. When writing the article or blog some of the black hat SEO techniques such as the keyword stuffing, copied and hidden content must be totally avoided.

Add authenticity to Your Website

The authenticity or credibility of a website plays a very pivotal role in driving a good traffic to your site. An authentic website has a great power to earn the trust and positive attention of the customers. When more users will visit your website, then it can eventually increase your sale figures. One of the best ways to enhance the online credibility of your website is to adopt the practice of building the backlinks from the high-quality sites. 

Focus on Social Networks

If earlier you did not gave much weightage to the social media websites, then now it is the ideal time to do it. Google really likes a website that is popular in the social networks. It clearly signifies that if your website has got the more views, shares and likes on the reputable social networking websites, then you can not only safeguard yourself from the Panda and Penguin updates, but also drive relevant traffic to your website. 

Not everyone is knowledgeable or competent enough to understand the complex Google updates and improve their website. In such a situation, it is important to seek the services of a best and professional SEO marketing company that can handle all the intricacies of website promotion allowing you the time to concentrate more on the pivotal operations of the business.

Therefore, by incorporating some of the prominent SEO strategies to optimize your website you can not only survive in the post Panda and Penguin era, but also witness a tremendous business growth.