Prominent SEO Considerations to Foster Your Website's Growth in 2013

2012 was one of the most testing and challenging year for the SEO industry as the big daddy of the search engines Google hit them hard with the constant algorithm updates such as Penguin, Panda and Exact Match Domain (EMD). All these changes propelled the SEO companies to devise new strategies to maintain the good ranking of their websites. Google will continue to bombard the SEO industry by releasing new updates with a main motive to refine their search engine results. Regardless of whether you have been a victim of the latest updates or not, it is imperative that you must have an excellent know-how of the three prominent considerations that you can use in the year 2013 for designing your SEO strategy:

• High Stress in Quality Rather Than Quantity
  

It has been said umpteen times that 'Content is King' and now it has got much importance now due to the Panda update. Gone are the days when would right plenty of articles or blogs stuffed with undesirable keywords and upload them online. The situation will be completely different in 2013. Search engines will scout for the original, informative and high-quality content. Loading your website with the useful and engaging content will go a long way in enhancing the visibility and search engine rankings.

• Good Knowledge of Google Algorithm Changes
  

Before the search engine giant rolled out its algorithm updates; the main focus of most of the search engine marketing companies was to optimize the content and create backlinks. While it cannot be denied that the content and backlinks still form major backbone of a website's success online, but the Google in 2013 will also take into account the popularity of the content. If you share the best articles in the reputable social media websites such as the Facebook, Google Plus, MySpace, etc and it has got high shares or views, then it can have a good impact on the credibility and ranking of your website. Also, you must devote your attention to create back links from the renowned and quality websites. Building links from not so popular websites may downgrade the value of website that can also result into penalization by Google and you would not surely want that to happen, isn't?

• Do Not Ignore the Importance of Social Media
  

The search engine giant has also stated that it takes into the account the popularity of the website in the social media channels to determine the web page rankings. In the year 2013, it will be an extremely pivotal task to engage interact and make efforts to build a strong reputation with the online audiences. Any bad or negative comments about your website on the various social media channels by the people can seriously devastate the reputation of your company and with that your rankings.

Therefore, you can never predict what another major search engine update has in store for the search engine marketing companies. In 2013, you can incorporate these pivotal three considerations and materialize your dream maintaining a sound online presence.