SEO requirements for the site in 2023 for successful promotion

by Mr Kvikzi Mr. Kvikzi

Search engine algorithms are constantly improving and requirements are increasing. If 7 years ago it was enough to place small memorized key texts on the pages of the site and massively buy links on the exchanges to promote to the top, now you need to carefully analyze the situation, choose the best solutions, follow the latest updates. What should you pay attention to first of all: to study new seo requirements for pagination and linking or to focus on content?

SEO trends 2023: what you need to implement now

In general, the principles of ranking have not changed, but new formats, requirements and opportunities have emerged.

Core Web Vitals - metrics of website loading speed from Google, which will be used when ranking pages. In order not to be in the red zone, it is already worth optimizing: 1) the loading time of the largest element; The layout of the site should be sharpened to the screen so that the user does not flip the page from left to right to view the full information.
Google E-A-T - the abbreviation stands for expertise-authority-trustworthiness. Your content must meet these three criteria. When publishing materials, be sure to conduct fact-checking, refer to primary sources, make sure that the author of the articles knows the topic, is an expert himself.
Google Passage Ranking - thanks to the innovation, information can be displayed to web users even from an excerpt of a longread. For example, if the passage contains more correct information that corresponds to the user's request, Google will show it, and not a thematic article. To adapt the resource to the parameter, pay attention to content optimization, take into account SEO requirements for layout: divide the text into semantic blocks, use the correct headings, subheadings h2, h3.
Rich Snippets - optimizing pages for google answers can be your growth area in 2022. To do this, again, work out and structure the content, highlight the definition in a separate block, give subheadings to bulleted lists, tables.
Turbo pages - the search engine is trying to promote its own technologies, so it says that such light versions of web pages are loaded several times faster than the originals. You can connect them through Yandex.Webmaster, in the menu there are options for online stores, content sites.

At the moment, it is recommended to order seo from a qualified agency.

What trends are still relevant in 2022?

All trendy seo requirements for the site of 2022 in 2023 become the norm. If you have not implemented the innovations in time, there is a chance to jump into the last carriage and do it right now.

Mobile version. According to Google employee John Mueller, in 2022, the PS completely switched to mobile-first indexing. If the resource is not adapted for smartphones, it simply will not appear in the search results. When designing the mobile version of the site, keep in mind that the smartphone screen is smaller, so it is important to leave only the most necessary so that the user can easily find the necessary information, quickly navigate the pages of the web resource.
Voice requests. In 2022, more than half of the queries on the Internet were voice, so this search method will not disappear in the coming year. When implementing it on the resource, keep in mind that the keys for voice search usually include questions, "long tails".
UX optimization. Search engines are increasingly focused on user comfort, so the importance of usability is increasing. Design development ceases to be only work with the visual part: thinking over the appearance of the site, take into account all the nuances of human interaction with the web resource, pay attention to the speed of loading pages.
Local SEO. Although people began to buy more often on the Internet, the number of local queries has increased significantly over the past year. Consumers have reduced the number of shopping trips, so it has become extremely important for them to know whether the product is available in a particular store. To do this, register your company directly on Google Maps, Yandex.Directory. Do not limit yourself to scanty descriptions - the more information the better.

To summarize: in order to make a website interesting for search engines, it is important to rely on behavioral factors, pay attention to linking, usability, content, and technical details.

SEO anti-trends 2023: what should be abandoned?

Unfortunately, the days of "magic pills" are over. Despite the fact that many projects that grew up on quick solutions are still afloat, in modern realities, the old ways will no longer work. SEO promotion has long gone beyond on-page optimization, today it is a complex ongoing work. So, 2023 is no longer relevant:

Simple mass actions and template approaches. You will have to create your own unique strategy for each individual project.
Focus on several keys. Search engines rank pages by hundreds of queries, so you need to dive deep into the topic, use LSI phrases.
Writing useless texts. Search engines are getting smarter, so meaningless content for content will drag the site to the bottom.
Cheating behavioral factors. It works so far, but Google and Yandex are actively taking steps to solve this problem.

Traffic has ceased to be the main goal of promotion. If you sell something, we recommend focusing on conversion - it will be the most accurate indicator of the effectiveness of SEO promotion.

Instead of conclusions: recommendations for improving the ranking of the site

Optimize the resource for different devices so that it is equally convenient for the user to order services and goods from a laptop, tablet, smartphone.
Improve the information architecture of the website so that the visitor can easily interact with the site, quickly find materials of interest.
Optimize for the needs of users: publish useful expert information, detailed descriptions, convenient blocks.
Make high-quality diverse content: text, video, podcasts. Use reliable sources, fact-checking.
Develop the company brand - work with social approval, reviews, post real photos.
Use the wide functionality of search engines.