Articles

SEO Content is Important since the Audience Comes First

by Elevate SEO Perth Bespoke Digital Marketing Agency Perth
First, let us recall what Bill Gates has said about 25 years ago. Since then the worldwide marketers have started to invest their skills in creating productive content. But, Bill Gates' message started lessening in its impact as the contents are frequently repeated. Repetitive contents created the problem as some business owners had failed in realizing the major role the content has to play in effective SEO.

With the evolution of time, competition has become harder and to survive the hard-core market competition, it is important to start with setting the website contents right. To adjust to the market trends, the business owners have to straighten the records.

Elevate SEO Perth

I. The Common Mistakes in Website Contents to Avoid

Thinking that the website contents are just concerned with SEO is a major mistake. Even one should not think that stressing just on the SEO techniques is all-important. So, the SEO specialists are always careful to avoid a list of mistakes while creating the content for the business website.

First Mistake - More words Means More Wins
Although the amount of content written for the business website matters yet the general advice is to have a minimum of 600 words on the webpage. The word count is necessary for a ranking website on Google. Just because the amount does not matter much, so it does not mean that if each webpage contains about 6000-word count, then the results will be improved. 

Often less and compact content does the job. Remember that the website should not be flooded with the word because there should be contents on the website. Over exaggerating clutters, the website with unnecessary words and it ultimately deteriorates the content quality as irrelevant information starts to come up that devalues the website.  

Second Mistake: Outsmarting Google
By no means can you outsmart or outdo Google. The Google Algorithm is too reflexive and everyone will not understand it soon. No one can play false trying to manipulate, then the algorithm will surly figure them out. 

When a business offers its services across specific suburbs then the website should be ranked to location-specific searches concerning the offered products and services. But then it will not take place overnight.  

At the same time, taking short cuts is strictly restricted. There is no point in creating the webpages filled with contents specific to the suburbs speaking about the area's history, the population demographics, the local facilities so on and so forth. It will only favour increasing the keyword density on the website for the specific suburb terms. But the tactic will result in developing several pages, which hold least or no relevance to the products and services being offered.  Google will always get to know about these incorrect tactics.

Third Mistake: Just Keywords!
Always remember that content does not concern just the keywords. Content is the platform allowing to include the keywords on the business website. Overstressing the keywords will by all possibility bring down the overall progress. Overusing the keywords is overusing the search terms in the website content that leads to "keyword stuffing". Keyword stuffing brings a disadvantage to the website. Google is never in support of keyword stuffing.

The right practice is including the keywords naturally and not forcefully. Keywords should be naturally spread and included where it is necessary. Maintaining the appropriate keyword count in the content is necessary to retain the bigger picture clearly.

Therefore, What is The Bigger Picture?
First, you have to think about the necessity of the contents apart from giving a lot of time to the word count, themes, plots, keywords, and schemes. The contents exist to guide the customers - this is the sole purpose of the contents.

Each visitor visiting the website has a potentiality to convert to lead and customer. The key to converting them from browsers to customers is the content. While writing, you have to understand the needs and searches of the audience and prioritize them. So, the keys to consider are - 

  • Why are the visitors visiting the site?
  • What are they trying to find out?
  • What is more useful and valuable to them?
  • What should resonate with the audience?
  • How will they be convinced to make decisions about the website?

The contents should directly communicate with the audiences visiting the website. The contents have to inspire the audience, inform and convince them. It is from the contents that they have to find the answers to their questions. Through the structured contents, the visitors can easily source the information and get their desired answers. When you focus on the customers’ desires and expectations then contents will play a crucial role in attracting the organic traffic, keep them engaged and drive conversion to the website and business altogether. To connect with the readers and in turn generate effective results, first, you have to develop an ideal content strategy.

Enquire Today

II. Why Does Business Need A Content Strategy?

Simply publishing the webpages and blogs at random pace will deliver much less. While the rapid-fire approach could result in sporadic success, but to derive the best results, creating purpose-driven content is essential. Content optimization in SEO concerns identifying the exact needs of the website visitors parallel to the needs of the business, and to find out a solution catering to both. To establish an efficient way of targeting the potential audience you have to devise an effective content strategy and build up relevant keywords together. 

III. What are the Steps to Create a Content Strategy?

Four steps are widely followed to build up a creative content strategy. The processes help to identify the webpages to be incorporated on the business website, and the relevant blog topics to be published for supporting the prime content. 

Keyword Research
“What” are the people searching for is important, but what is more important is “how” they search for the products and services. For example, the users basically search through the brands, price, name of the product and also an FAQ.  So, you should use the keyword insights for driving the structure of the content. You have to categorize the keywords into silos and focus groups.

Target the Audience Analysis
When you have to attract people, then you have to know everything about the type of people to be targeted. Like, who the people are, where they live, how are they motivated, what are their interests and what are all they consider important. 

Competitor Analysis 
Remember to consider the competitive business in the industry. Read and review their published content. You will understand the factors that work and which factors do not work. Take time and decide on creating unique content, which will differentiate your business website from competitive businesses.

Brainstorming and Researching Topics
Filter all that you have learned about the target market and from the competitive sites. Then you have to begin brainstorming potential content topics for blogs. Even you have to conduct research for identifying the trends along with the hot subjects along with the undoable concepts.

IV. How to Create Converting Contents?

Along with displaying in the search results, the website contents have to more to do. After browsers click through and land on the website, you will definitely want them to read and take action. They could take action after reading another paragraph, or subscribing to the e-newsletter and even by submitting an inquiry. When the visitors spend a decent time on the website and leave the site after reading the blogs, then you have to link the key texts properly within the blog so the readers can explore the related content with ease. As the browsers click through the second blog, they might take interest in submitting an inquiry.

As an engaging content gains the audience’s attention, then you might share more supporting information with them. Slowly, they could go ahead and convert to a customer. The task is about creating a content network flowing from one particular page to the other by satisfying the people of their needs. 

V. Prioritizing the Existing Content

Often you could have to publish multiple blogs, which are interconnected to each other, then you need not create more blogs consistently. The old blogs can be refreshed to revive the content - 

  • Keeping the title and URL the same.
  • Keeping the general structure the same.  Even a few paragraphs could remain the same.
  • Removing the non-existing information. Elaborate on the new ideas. 
  • Changing the published date to the present date of publication.
  • Write a note at the beginning of the post about its recent update.

To conclude the discussion, it should be mentioned that striking on the right balance crucial. With great content, you can keep the needs of the audience in the balance against your needs to be done for the website. The steps consist of SEO practices. It has to be done by placing the users in the first place and then think about the technicalities. Likewise, you can generate more successful results from the business website as well as the content marketing strategy




Sponsor Ads


About Elevate SEO Perth Innovator   Bespoke Digital Marketing Agency Perth

11 connections, 1 recommendations, 89 honor points.
Joined APSense since, November 20th, 2017, From Perth, Australia.

Created on Apr 28th 2020 00:23. Viewed 445 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.