Everything You Should Know About Exact Match Domains and SEO in 2021

Exact match domain names are said to be a contentious issue in the SEO sector. Whether the exact match domains are having an impact on SEO and should they be considered as the important ranking factor - is a much debatable topic. Let us explore the history of the Exact Match Domains usage, and how do they influence the Search Engine ranking algorithm to understand in detail. 

Exact Match Domain is the match-domain featuring the keyword a business website is attempting to rank for. There are a few instances when this proves to be a happy coincidence when the business attempts to ease it out for the prospective clients for understanding the products and services on offer. Alternatively, there are even cases, where the exact match domains are used specifically with the intention of making the SEO system work and capture the website to the search rankings top. The examples of exact match domains include – 

Most businesses, back in the beginning of the 2000s, had realised that using their targeted keywords directly in their domain names served to be the quick way for reaching the top of Google. Then, there was a series of domain name registrations related to the products and services as offered by the business. 

Still, the exact match domain had played a vital role in SEO in its entire process till the mid of 2010. There existed a time when the exact match domains were regarded as the instant ticket to reach the search engine results pages' top. But once its impact on the search results quality was noticed, Google had stamped it out with the exact match domain algorithm update in 2012.  

Despite Google's attempt to remove low-quality domains bolstering their search engine rankings with the exact search domains, the business practising this are actually ruling the search results. So, if you are wondering whether it is beneficial to purchase a domain name related to the industry, then check out the search engine results being dominated by the businesses using it for ranking their websites. It means most existing and new business owners are even now considering the usage of the exact match domain for enhancing search visibility. 

The Search Engine Optimization specialists of Elevate SEO Perth advise that proper SEO practices will definitely exceed Exact Match Domains. 

Exact Match Domains still have some space, only when they are rightly marketed. If the Exact Match Domains are converted into a real company and brand, then you will have the opportunity for standing the test of time. A few best examples include cashconverters.co.uk and startuploans.co.uk. These two domains clearly explain what they are offering, but being the established brands,they are maintaining top search results. 

Even these brands benefit as the early adopters in their field, so when the industry encounters potential growth, trying to get hold of the domain name at the earliest is worth it. But the name should be kept short and select two strong keywords, and not more than that.

In case, the strongest keyword is unavailable, like propertyloans.com or else carinsurance.com, then you have to use the partial match including two main keywords by adding matters like “online”, “hub”, “ltd”, “UK” or "US" at their end. Still, there will be value in having either one or more main keywords in your domain name. 

Webmaster Trends Analyst at Google, Gary Illyes, had said, there will be no inherent problem with Exact Match Domains, but there will be a problem when it is combined with the other spam tactics. This very statement has something important to say with regards to the Exact Match Domains and their subsequent impact on SEO rankings. 

There are instances when the websites having just the highest quality of content and links are the ones having the exact match domain. Most websites, after all, have the exact match domains and are existing for a long and are focussing on SEO since their inception. 

Consider it this way, if the business is extremely fortunate in capturing a highly relevant domain name, then by all means, the business is focussing on digital marketing for long. 

If you are considering the exact match domains in 2021, then you have to keep a few things in mind. According to the exact match domain update in 2012, the Exact Match Domains are likely to be penalised.  Moreover, the exact match domains can be easily used for your business only when you have paired them with the appropriate SEO level for making it successful.  

The Exact Match Domain update as of 2012 is applicable to the under-optimized websites, and so the Exact Match Domain is a good idea to be used in 2021 along with the assistance of modern SEO techniques. Rather it gives the edge over remaining competitors.

The very first matter that you need to keep in mind for using the Exact Match Domain Name in 2021 is analysing the home page or the welcome page and ensuring it is the optimized landing page for audiences.

As the welcome page is highly visited by the users, so it should neither be over-optimised or overcrowded with any SEO keywords. Or else, the business will be prone to Google penalties on grounds of using the bad SEO techniques and the Exact Match Domain Name. Hence the ultimate key to success is proper optimization when you are looking out for the Exact Match Domain Names in 2021. 

Appropriate links must be used on the landing page. Rather, the Exact Match Anchor Texts cannot be used for too many links. An appropriate amount of keywords and links in the content have to be used. Even you need to ensure using the Partial Match Anchor Text as well as Informative Anchor Texts for your links. Once that you have decided to use the Much Exact Match Anchor Text, then it will be regarded as a bad practice, and you have to face a Google penalty. 

Are you still unsure whether the Exact Match Domains are indeed a good idea for your businesses? Then follow the expert recommendation by choosing a domain name you have already made a choice on using over all the marketing channels. While the Exact Match Domains could seem a great way for "going past" the SEO system in 2021, then their prominence is expected to decrease in the upcoming years, since Google is continuing to remove the low-quality websites and prioritizing the relevant, high-quality websites. 

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