Major 6 Marketing Types Related To Online Marketing

by Elevate SEO Perth Bespoke Digital Marketing Agency Perth

Marketing is a constantly evolving field - all its existing concepts are first updated for further analysis so the finalized concepts are appropriate to meet ongoing economic and social trends. We have the new emerging marketing concepts owing to technological innovations outcome backed by time-defined market research. The existing marketing concepts and theories might have once earned a good deal of success, but now they have to be updated to be relevant to modern-day progress and advancements.

As stated by the contemporary marketing ambience, new theories and practices are to be developed and closely followed for the business firms to market their products and services successfully in modern times. The major trend now is online marketing, and several businesses have shifted to interrelated Internet Marketing practices. So, the marketing specialists of the established online marketing firms like Elevate SEO Perth integrate the six major online marketing techniques to gain better results.

• Social Marketing: 1st Type
Social marketing means applying the updated and lawful commercial marketing principles and rules to achieve the overall social benefit. Started in the 1970s as the formal marketing discipline, social marketing owes its origin to the publishing of "Social Marketing - An Approach to Planned Marketing” in the marketing journal done by Philip Kotler and Gerald Zaltman.

The main goal of Social Marketing is fostering behavioural changes for social benefit, other than making any financial gains.

• E-Marketing: 2nd Type

E-Marketing indicates the application of marketing techniques and principles by using electronic media, that is the Internet, to state it specifically. Often the terms are interchanged frequently and often used as synonyms -Internet Marketing, Online Marketing and E-Marketing.
E-Marketing denotes the process for marketing a brand through the use of the Internet, which includes both direct response marketing and indirect marketing elements. The methods involve using a stream of technologies to assist the businesses to establish a connection with their potential customers.
E-Marketing consists of all the business conducted activities with the use of the world wide web aimed at attracting new businesses for retaining the ongoing business while developing its brand identity.

• Service Marketing - 3rd Type
Literally, the services can be denoted as the intangible economic activities necessary to fulfil the needs of customers. A few services by nature, are purely tangible, while some services are known for sharing an association with tangible goods. Production and delivery of the services are simultaneous, indicating service storage is impossible and that the service consumption is done at the very point of sale. Services are for being experienced, not for seeing or touching.

Certain noteworthy examples of service marketing include medical services, imparting education, banking and insurance, and catering hairdressing. Since the products and services are different, and so they need distinct marketing strategies for being successfully marketed.

• Holistic Marketing: 4th Type
A company is able to view all its conducted and framed marketing efforts as a whole through Holistic Marketing for developing a complete marketing plan. Holistic marketing type considers the whole business system during the marketing strategy development - emphasizing both on provided services and products, and also on the involved individuals in production and marketing. Every individual component involved in the marketing strategy is carefully designed for them to be part of the completely unified marketing strategy.

Every marketing effort is significantly directed towards the implementation of the entire components as involved in its most synchronized method. To achieve synergy and deliver the best values possible to the whole customer base, the complete marketing method is in coordination. In the near future, the emerging concept of holistic marketing is definite to gain worldwide popularity.

• Direct Marketing: 5th Type
Direct Marketing means the selling method for the goods and services directly to targeted customers, other than the retailers. Direct Marketing professionals can communicate with the target customers directly through specific promotional techniques. By means of Direct Marketing, it becomes easy for the businesses to establish better relationships with the potential customer base, as the businesses are directly connecting with their prospective buyers.

Normally, this very marketing method builds up loyalty among the already existing customer base and prospects the new consumers. In comparison to the other marketing forms, direct marketing is said to be the superior one as the method allows the firm in reaching its specific target markets.

Mass media advertisements are capable of reaching a large audience base, but in every possibility, a good count of consumers will take no interest in the products. Direct marketing is highly advantageous here - the ones contacted are the genuinely interested people.

• Relationship Marketing: 6th Type
Relationship marketing is generally the offshoot of marketing functionality, where both customer retention and customer satisfaction are emphasized upon.Relationship marketing type is aimed at creating a long-term relationship among the buyers and sellers, with the goal to create and provide upgraded and better services.

In fact, relationship marketing functions extremely well with the existence of competitive product alternatives so the customers can have better options to choose from, and at times when the demand is high for specific products and services.

In a nutshell, Relationship Marketing targets building up and even maintaining the potential loyal customer base, profitable to the business in reality.

All the existing concepts, as discussed right now, are the marked results of researches, analysis, which are rather updated to benefit the economic and social trends. Thanks to the technological innovations supported by marketing researches, now the marketing arena are experiencing newer concepts. The online marketing strategies along with their successful implementation and execution have made it much easier to promote the products and services. There is a limit to the strategies and campaigns to target the audiences for ensuring the business is showing good advancements.