SEO - Common Mistakes to Avoid

by Kanika Ahuja Digital Marketer

We have talked a lot about what improves your search engine rankings and how to help your website succeed. But, there are a few things you should be aware of that can cause problems.

1. Link Farms–

Be careful to not use these. Get your own links the “old fashioned” way: request a link directly. Link farming is seen as a negative because it is considered as a type of spam. You want unique links that are from sites similar to yours – not just links that don’t have any relevance to your site. Link farms are generally automated – avoid these. Search engines like Google know what you are up to and it is not a good thing. Resist the urge.

2. Keyword Stuffing–

There is a happy place in keyword usage where you walk the line between “stuffing” and under usage. You need to find this happy place. Most of the time, this is where someone who specializes in search engine optimization can help you. While you want great content, you also want to make sure you get the keywords in your articles so that the search engines find you. Using too much of the same wording is frowned upon in the search engine world. Learn at Digital Technology Institute. The “spiders” that analyze sites will know what you have done and you will lose credibility. This makes perfect sense because we have all seen those sites that just list the same words over and over thinking they are doing themselves a favor when we can’t wait to click out of their site.

3. Article Spinning–

This is where content can get you into trouble if you don’t know what you are doing. You need fresh and unique content that is well written but that is relevant and informative. You don’t want a bunch of nonsense on your site just to get some wording in there. This is just a case of doing good business. If you wouldn’t want to find it and read it – don’t put it on your website. We all truly appreciate well written articles that do not waste our time. The bottom line is that when you are writing you need to keep your customers in mind. Yes, search engine optimization is great but there is no use in being on top of the search engine list if your visitors can’t stand to be on your website. It will be a waste of everyone’s time.

Conclusion:

The bottom line is that you can get great search engine placement and good Page Rank by looking out for your customers as far as your content goes. You also need those Backlinks but do the work and get them yourself, not through an automated system. And beware of companies that charge you for these links – back links should not have to cost you.