Search Terms
Search terms when marketing fluctuate between what you are searching for and what you hope to yield from your search, there are a couple of things to understand, one is based on more proprietary measures and the other is open source, open in that anyone has the ability to find. If you are using proprietary options the search is still free, the submissions and the way the search is aggregated changes to, in this article you will find two simple things that explain search quite well. What I hope to convey here is there is more than one way to search the Internet for the information you need as a marketer.
Marketers do three things with search they do research to find out more about whatever it is they want to research or promote.
They also want to search the Internet to find out about traffic, this might be advertising, then again it could just be something more simple like social media buzz.
The search is often based on blogs so searching blogs is another luxury we now have the ability to do thanks to Google. Remember if you are a marketer and using a blog you should be reminded that submitting to a blog search is a different affair, so perhaps check the search and see how well you are ranking there.
The third thing marketers do with search is more of a proprietary option, the results are more in depth and the numbers and mathematics can yield more results in the SEO worlds web wheel.
Often looking through different engines can reveal a lot about the websites ROI, the comments being made in social media, this is great if you want to know what people are already saying about what it is you do. Using the open source method having Google alerts set up on certain searches can be very helpful, shortening the amount of time the news is delivered on the search you choose will depend on the influx of input and by shortening the time this will increase the urgency in which you can interact, when anything comes into the world wide web of information.
Searching around in most cases is based on the portal, you could just be searching on the term or words, you may also be interested in Google's new search introduced this week called Verbatim, just scroll down on a Google search and click more options you will find this new button there, not sure specifically what it will do and how this can help your marketing searches but, have a look around and let me know what you think, for example do you think this will help your search become more accurate or perhaps you are more interested in ranking better in the search and curious about what Verbatim actually means, good luck.
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Comments (1)
Manali Patel7
SEO firm
As google has said in the description of the verbatim search that it will show the result as per the term that entered exactly. I have found the result little different not more differ than general results provided in beginning. So let us see in coming days how it work accurately more or has provide the exact term result or not?