Search Engine Ranking - How Keywords in a Domain can Influence it?

Search engine rankings are the position provided to a domain name when a particular site appears in the results of a search query. A site can evaluate as having a high ranking when it appears within the first pages of the results.

A ranking can only get done for non-paid results which are also getting called as organic results. A paid search result doesn’t fit in such ranking as such domains pay the search engines like Google, MSN, etc., for their domain name to present itself in the excess front of the search engine when the viewer or customer gathers information related to it.

A search engine ranking benefits the web page as its placed in the topmost of the search results with the help of either a domain or a keyword entered by the user. This ranking was apt when a keyword was getting entered, and the user got the exact results, but there were times at which what keyword was getting entered it wasn’t served completely ever since Exact Match Domain Update got introduced.

This Exact Match Domain Update aka EMD Update was launched in September 2012 as a filter by Google. It was added to prevent poor quality sites from ranking above high-quality sites because they had words that match search terms in their domain names.

These days’ website searchers want to be educated and won’t be satisfied with the basic information. Google, therefore, looks for authoritative and informative content to rank first. And it's common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Therefore, writing long and quality content about the topic can be beneficial to the host website.

We can see that keywords in a domain can improve rankings, but domain name cannot completely influence the search engine ranking only by having keywords. Ever since the search engines like Google developed such strategies and made it more challenging for companies to fall in the search engine ranking and made, it became difficult to stay safe with only exact-match domain names.

As most questions which relate to search engine ranking, which isn’t a simple, black and white answer? There appears to be a correlation between competition and how a domain name may affect ranking.

When trying to rank for national/international competitive keywords, using a keyword in the domain has little to do with ranking. When you are geographically targeting smaller markets where the competition is minimal, then having the keyword in the domain name has more importance. Thus we can say that on a small scale, in a geographical area or for monopoly or duopoly market or product, keywords for a domain name is most beneficial.

We can test this by Google search, low competitive keywords, and highly competitive keywords and see how the domain names relate to your keywords entered. So the conclusion is that you can get the ranking boost by including the keyword in domain name, but when everything gets done professionally caring all the factors that influence the ranking.