Rules for Effective ORM Strategy Adopted by Digital Marketing Agencies

A few years ago, PR and reputation management concepts were a matter of concern only for big businesses and celebrities. In fact, the brand perception was just confined to customers as there was little scope for feedback. They might choose to ignore the products and services, but they had little or no impact on the brand. 

With the onset of the online presence of businesses, none of the brands can afford to appear on SERPs as disrespectful and untrustworthy. Online reputation management can help the brands to present themselves positively in front of the customers and clients. 

ORM strategy is a multi-faceted concept that aims at creating a positive public image of the brand, business, or individual. ORM consists of monitoring reputation addressing any content or feedback which can damage the brand. They make use of strategies for preventing and solving problems that can damage the reputation of an entity.

Agencies that specialize in digital marketing in India monitor and manage your brand’s reputation across the web. They ensure that your business is properly represented, and the potential customers have a great impression of you and what you do. 

A process needs to be put in place for successful online reputation management. The process varies from one company to another based on the size, industry, and available resources. The following rules are effective in establishing an efficient ORM strategy. 

Before putting the ORM process in place, you must first conduct an extensive online reputation audit. The importance of online reputation management is that it helps discover how people perceive you online and the issues you are facing. Brand monitoring helps with the same. 

One of the first strategies is to prioritize ORM. You must set up the online reputation management goals along with defining your limitations and boundaries. You should also work on the crisis management strategy, which consists of keeping an eye on the industry trends, making use of brand monitoring tools, reacting quickly to negative comments, and more. 

You must have a proactive approach for monitoring online conversations. It offers a real-time view of the online presence and also gives an opportunity for a timely reaction. It is not only about checking what reviews rank on Google. It helps in efficiently managing and monitoring the brand mentions. Campaigns can be set up for monitoring the web for mentions of your products, brands, and people to ensure that you are always aware of what others are saying about you. You can immediately attempt to resolve the negative references or mentions.

A successful online reputation management strategy can’t take place without SEO. The main aim should be to show up on the SERPs for the branded keywords. The right way of getting there is to have a website that ranks high. You must focus on optimizing your official social media channels because these sites appear within the top 10 for branded searches. 

Online reviews impact your business and sales irrespective of whether they are positive or negative. Studies show that positive online reviews affect 90% of buyers’ buying decisions. Almost 86% of the buyers think twice about choosing a brand that has negative reviews. People’s expectations about your reputation can be really high. 49% of consumers expect at least a 4-star rating from a business before they consider it for buying.

Negative reviews have a direct impact on the business’s bottom line because they discourage existing and prospective customers from using your services and products. A negative review online can turn off the buyers. Before you address the negative reviews, you must analyse the problematic reviews. Reviews that rank high in the SERPs enjoy a great starting point. You should analyse Google My Business and Social Media Platforms for reviews.

Branding is yet another aspect of online reputation management. Apart from the visual aesthetics, consistency in the messaging is important as well. The content which your customers come across initially when they look up your brand will significantly shape their perception. When you have a strong ORM strategy, you have the power of projecting yourself in the way you wish to be seen. How your content appears for the branded searches, the replies you give across review platforms, and your social media communication play a crucial role in shaping your image in the eyes of customers. 

When you talk about online reputation management, you can’t ignore the new aspect of influencer marketing. This is a great alternative to paid media. However, you will enjoy the same control over the reputation as you have with ads and sponsored ads. Be careful while choosing the right person to work with. 

Online reputation management is a reflection of new communication where your customers get a voice about your brand. It is an essential part of any business and growth strategy for any business. People talk about you and will continue to do so. All you need to do is set up a rock-solid online reputation management strategy with the help of a reputed and experienced agency for digital marketing in India with a wide portfolio. 

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