Role of Affiliate Marketing toward eCommerce business in India

Affiliate Marketing connects the three parties altogether. These are: advertiser, publisher and consumer. An advertiser is basically a seller, of the products or services, a publisher is one who promotes on behalf of advertiser on commission or profit sharing basis, a consumer is one who buys the products or services. While selling through the affiliate marketing, advertiser keeps the prices fixed to that extent which covers the expenses and profits of both the parties I.e., advertiser and publisher. 

It is an assumption that while selling through affiliate marketing leads to high pricing of the products but this is completely  wrong. Prices are already fixed by the manufacturer or advertiser. In fact, affiliate marketer makes it possible for the consumers to make price comparison of same quality products. We are a watching so many affiliate marketing eCommerce websites which are selling the products of popular eCommerce portals like flip kart, Amazon, shop clues, snap deal etc. These are quite popular websites and became brand still they are converting clients through affiliate marketing so as to capture more clients.

Giving a small portion of marketing will not harm the profit, in fact, bulk selling will lead to huge ROI.  As per consumer perspective, they do not have to visit too many websites as a single website may reveal best possible prices. So make price comparison, save money and enjoy happy shopping through online buying portals in India.