Rethinking Mobile Strategy - A Glimpse at the Popular Trends

Mobility has completely changed the way we work, live and play. Nowadays, people head towards their scheduled meetings without knowing the exact location. Why is it so? It is only due to our dependence on smartphones and tablets where we get answers to all our queries. The increasing acceptance and reliance on mobile phones have motivated enterprises to adopt a “ready to accomplish goal” method for deploying innovative mobile app development technologies to transform themselves productively. Here are the popular trends of mobile app development industry that can force the developers to rethink their mobile app development strategy in an all new way.

The popularity of iOS apps is solely based on the enhanced security provided by the iOS platform. This is the reason why premium iOS apps and Apple iPhones are pricier. This trend will continue to gain prominence with the release of newer iOS versions and most probably this will affect the mobile development strategies in Android app development industry as well. With the increasing demand for a better and secured platform, security will become a major concern for Android app developers in upcoming days so that the users can use the app confidently without fearing for the leakage of their private information. 

According to a report of a survey conducted on nearly 8000 mobile app developers by Mobile Vision in first quarter of 2015, 43% of participants, who were focused towards developing lucrative enterprise mobile applications, were able to make $10,000/month. When this data was compared, only 19% of the mobile app developers, who were focused towards consumer apps, were making comparable income. 

It is clear now that enterprises have shifted their inclination towards developing applications that can leverage their services and products to make significant profit. This trend will continue to dominate the mobile app development strategies in imminent years as well.

IoT to Act as the Center Stage 

Internet of Things (IoT) is still believed to be in its early days, but it is ready to push the mobile app development to a different level. The advancements involved in IoT have significantly improved the scope of mobile app development. With the arrival of innovations such as Smartwatch and Google Glass, IoT is sure to open new opportunities for embracing new features in mobile applications. We can take the example of the Smart car concept that will rely on a sensor to detect the traffic directions, weather conditions, and accident alerts. This emphasizes the fact that IoT will act as the center stage for supporting the growth of mobile app development industry. 

It is the right time for the enterprises to create a new mobile app development strategy that brings together better security, enterprise mobility and Internet of Things.