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Mobile App Is a Need for eCommerce Store - Let’s Check Out

by source soft solutions Source Soft Solutions Pvt Ltd
In this user-centric technology-driven environment, it is important for every small, medium, or big eCommerce store to have a mobile app. Whether it is a big fashion store or a small boutique, every store must have a mobile app to maximize their reach to their potential customers. Mobile market is currently acting as a noteworthy driver of eCommerce growth.

Hassle-free transactions and great shopping experience are the two main contributing factors towards the increasing demand of mobile app among the eCommerce store owners. 

Source Soft Solutions Pvt Ltd


Let’s look at some remarkable facts that indicate why mobile app is becoming an indispensable need for every eCommerce store:

  • 85% mobile phone users prefer using mobile app rather than mobile website for making a purchase.

  • The growth of mobile commerce have increased significantly in past few years

  • Retailers who missed to introduce mobile app are turning down one third of their prospective customers 

  • Mobile commerce accounts for 1 in every 3 visitors on an eCommerce store

Hence, it is mandatory to create an effective mobile strategy for eCommerce stores that could actually engage more customers than only a mobile-friendly app. If you own an eCommerce store, you shouldn’t miss this opportunity that offers you ample chances to maximize your ROI (return on investment). 

Here is a list of reasons why you should give emphasis towards having a mobile app for your eCommerce store:

  • Meets with the cross channel consumer needs 

  • Offers better flexibility to the prospective consumers 

  • Enhances consumers loyalty by offering tailored shopping experience 

  • Allows push notifications to ensure improved consumer engagement

  • Helps in studying consumer purchasing behavior and pattern

  • Assists in checkout and payments 

But in the pursuit of emerging as a leading eCommerce store among your competitors, it is necessary for you to check if you mobile app investment contributes sensibly above a mobile site. 

Checking Out the Web
 
Here are some interesting facts about the inclination of mobile phone users towards mobile site of an eCommerce store:

  • Although investing in the development of a mobile app for your eCommerce store is a great idea, but research suggests that the rest of potential consumers for any eCommerce store interact through its mobile site. 

  • Recent study on the behavior of mobile phone users towards mobile commerce suggests that people prefer to visit a store more via a mobile site for any online shopping activity apart from redeeming loyalty points or gift cards. 

Both these studies show that if you develop a mobile app to offer store valued cards and loyalty points, then investment is worth the cost. 

What Does This Mean?

As 85% mobile phone users prefer to use mobile app rather than using the mobile site, it is equally important for eCommerce store owners to focus on the development of both mobile app and mobile site if they really want to attract more visitors towards their online store. As long as you have significantly developed a mobile friendly website along with a user friendly mobile app, your eCommerce store is certainly going to maximize your Return on Investment (ROI).
 

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