Articles

Retail store branding – The language your brand communicates in store

by Interics Designs strategic brand consultants india

Retail store designing comes along with retail space branding in our dictionary. This is the point of interaction between the brand and your customer. Interics Designs’s retail design solution is focused on both ambience and space experience inside and outside your store to give you increased visibility at the point of purchase. Retail branding can be understood as a comprehensive and integrated marketing management concept, focusing on building long term customer loyalty and customer preference for your brand.

The company is engaged in brand image building for the last 25 years for clients of various genres.

We are specialized in creating a holistic band experience through:

•Logo designing
•Ambience enhancement
•Design and graphics
 •Packaging and designing
•Environment analysis
 •Store image and identity
 •Planning of displays

As your outlets are spread across many locations, it is crucial that there is standardization of the brand experience.

Here’s where Interics Designs comes in action.

The research and understanding at Interics helps retail shops to outperform the competitors. We study the market, competitors,brand’s unique selling points (USP), brand attributes and other components related to the brand. This helps to define brand positioning, which is the driver behind retail branding in the first place. A uniform, consistent, and standardized performance and brand message is then derived through thematic modern design solutions in turn enhancing brand recall and higher brand recognition.

Interics takes care of the following factors for retail branding

Customised Branding

The customization of retail store is important for customer's shopping experience. This can lead to elevate the customer’s loyalty which can increase brand recall.

Interics’s in-depth research and study of the market helps formulate a brand strategy to strengthen the brand value and make sure that it continues to prosper.

Interior structure

Unlike shopping malls retailers have the option and liberty to play with the creative space; such as arrangement of shelves, exhibiting your products and merchandise. Another aspect in modifying the interior structure of the retail shops is space branding. This helps in creating the environment for representing the brand value.

Value

While value is not the only factor; consumers consider when choosing retail brands, it still remains an important one. The most significant advantage of retail branding is that it adds value to the brand making it more desirable. Retail shops make the customer’s experience more interactive and in-turn adding value to the brand. Recognition and appreciation by consumers are the essential elements of a strong retail brand.

Getting your retail shop branding from an agency like Interics Designs will enhance your vital factor “brand image”.

Interic’s Design offers comprehensive communication and its retail store design ideas are designed as per the positioning strategy and conceptualization of themes. Interics Designs is your best bet for your seamless retail environment design & Branding. Do think of us when you have to stand out from the crowd.


Sponsor Ads


About Interics Designs Junior   strategic brand consultants india

0 connections, 0 recommendations, 5 honor points.
Joined APSense since, February 10th, 2015, From Pune, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.