Brand Communication Strategy: Style of Communication

by Interics Designs strategic brand consultants india

We're often advised to "choose our words wisely". This sound advice can go a long way in creating and maintaining a person's reputation and other's perception of him. By being conscious of one's words, one can create lasting relationships, both, personal and professional. Conversely, not giving enough thought to what you say can have a negative effect on your relationships with others and on your reputation.

Similarly, when a brand communicates with its target audience it should carefully consider how to word its message because that would affect its perception in the market, which will eventually translate to sales and profit.

Brand Strategy Firms help their clients define brand promotion strategies after diligently studying their product or service, their target audience, their goals and long term visions, their values and culture, the current trends, etc. They also help them come up with clever content to communicate their brand messages based on the brand promotion strategy. Such a planned approach towards brand communication and the help of a professional Brand Communication Agency can do wonders for your brand value.

Whether you're thinking of an offline or an online marketing strategy, pre-defining the style of your communication, that is, the content strategy is an integral part. You need to broadly define how will communicate your message to your target audience.

Depending on the nature of your industry, your target audience, the current trends, etc, a professional Brand Communication Agency can help you define a content strategy that governs how your brand communicates, that is, with respect to the style – direct, indirect, aggressive, confident, polite, etc. The copy and content of your communication shall then be written on the basis of this communication style you choose to follow.

Here are some of the popular communication styles/content strategies followed by Brand Communication Agencies:

I NEED THIS NOW!

Creating a sense of urgency around a product or service involves making the target audience feel like they need to go out and get that product or service NOW, before it goes out of fashion.

IF THIS..THEN THAT

Showing your target audience what can happen by using your product or service. This strategy revolving around cause and effect is extremely popular and commonly used.

FACTS & NUMBERS

Hitting your target audience with hard facts and statistics is an effective way of getting your brand message across.

IMAGINE..

Playing on the imagination of the target audience by asking an open ended question with an obvious answer or asking them to imagine themselves in a particular scenario is popular way of putting a brand message across with subtlety.

I'M THE BEST!

Direct or aggressive brand promotion strategies revolve around words like "best", "biggest", "greatest" and the like. The brands that follow this kind of brand promotion strategy are usually well established or offer something truly unique.

ONLY FOR YOU <3

Making every individual in the target audience feel like your product or service has been created just for him/her or for people like him/her is an effective way of communicating with the audience, especially with respect to products and services designed to make people feel better, like cosmetics.

SHORT & SWEET

Some brands follow the "concise brand promotion strategy" that aims at keeping the brand communication brief (usually in 15 words or less) and to the point. This is a great way to position your brand as a, see-what-you-get and get-what-you-see, no-nonsense kind of brand.

For a brand promotion strategy that suits you best, visit www.intericsdesigns.com