Responsive Web Design in SEO: How it can Impact Your Business

Search Engine Optimisation(SEO) has become a powerful tool for businesses both large small, medium or large. The prevalence of smartphones has brought on the responsive web design format that makes it easy for users to access a website from any device. By offering excellent user experience, responsive web design has become an important tool in SEO. With proper focus on responsive design, you can bring about better traffic, conversions, and sales. So when you are looking for SEO Brisbane services, you need to look into this aspect of SEO.  There are several benefits a responsive design can bring to your business. Here are a few of them:

Avoid Duplicate Content Penalty

In contrast to websites that are optimized for mobile users as in having separate URLs for mobile and desktop versions, the responsive websites avoid duplicate content. Thus there will be no worries about being penalized for featuring duplicate content

Usability of Website

Page navigation is a common issue that users face. With good responsive web design Brisbane services, users can navigate easily through the pages of your website and have a better user experience. This results in repeat visitors. Conversion rates will also be higher. The responsive design is an ideal way for a customer to start his or her journey. It leads to better customer experience, positive reviews, and traffic.

Faster Page Loading

One of the factors that Google uses for ranking websites is the page loading time. A faster loading time increases your search engine ranking. Mobile responsive sites with faster loading times create a better user experience and therefore boostsits search engine ranking.

Bounce Rate

The exit time of a visitor either immediately or after some time spent on your website is termed as bounce rate. The exit and entry time of visitors is considered in ranking a website.

When the bounce rate is high it denotes that your website was unable to solve the question or query of its users.  This will negatively affect your page rankings. Even if you have good content, if the design is not good the bounce rate will be more. With responsive web design Brisbane, your website will attract visitors; deliver the content in an orderly and easy to understand way.

Build Your Audience

Social media sharing is easier with a responsive design. This will help increase the number of visitors to your site and help grow a following or audience. With more visitors, your ranking will also improve. Just like setting up a project management office for keeping projects on the right track and better guidance, a good responsive design can keep your sites SEO on the right track and improve your ranking on Google search pages.

By careful planning, you can ensure the design of your website is more effective. Using reputed SEO Brisbane services are a good way to ensure you do this right. Many such services also offer other business packages like setting up a project management office. Making use of such services can ensure your product and brand gets maximum exposure, high traffic, better conversions, and sales.