Demystifying the Differences Between UX And UI

by Milestones Technology Group Milestones Technology Group

The technology industry is well known for subjecting us to a number of acronyms and jargon over the past decades. Whilst some are more confusing than others, you can’t but wonder if some of this jargon is designed to confuse us mere mortals so we willingly pay premium rates for services related to those.

UI / UX is one such phrase that appears to have a grown legs with the proliferation of mobile applications and a move towards web based applications rather than the traditional approach. In this article we will dissect the terms UI/UX so that you have a better understanding and don’t look confused when this phrase pops into the next conversation you’re having.

UX = User Experience Design

The term UX only came about in the late 1990s, when Don Norman (cognitive scientist) said: “User experience encompasses all aspects of the end user's interaction with the company, its services, and its products.” The user experience design refers to all the strategic planning and development needed to improve the usability of a product, to make sure that you max out on customer satisfaction.

UI = User Interface Design

User Interface Design is the cosmetics of the product, the look, and feel. A UI designer ensures that customers experience an attractive, responsive interface that easily guides them to discover the purpose of your product.

An outstanding product starts with UX and is rounded off by UI. Both are essential for the product’s success, but it takes an expert to marry these two components effectively and leave the customer with the smoothest, most delightful experience. To ensure that you achieve this delicate balance between UI and UX, employ only the best Graphic Designer..

An integral part of product development is a proper PMO set up. Before we continue, let’s investigate what PMO stands for.

PMO = Project Management Office

A Project Management Office governs the project managers, implementing agile processes that enable the team to effortlessly manage several projects simultaneously.

Benefits of PMO

· If PMO set up is optimized, your future projects greatly benefit as past experiences are analysed and processes improved

· With the right support for your project managers, project execution becomes more efficient

· The PMO identifies the most suitable PM tools to increase the project’s success

· Supporting collaboration between different team members translates into creating a caring culture, essential in optimizing the effectiveness of the whole team

· Excellent preparation of staff is critical to ensure the optimum work performance

· Minimizing misunderstandings between all parties concerned clears the path for quicker turnaround on projects

· An effective PMO relieves their project managers from menial administrative tasks

As you can see, many aspects are to be considered to ensure your product stands the test of time in a competitive market.

Now that we are firmly on our way to search for the best project management Brisbane has to offer, also remember to enlighten others with your newfound UI / UX knowledge!