Remarketing Tips to Get People Rushing Back to Your Site

Retargeting or remarketing is one of the best ways to get the most value out of your display campaigns and to recapture lost visitors. But what is remarketing you ask? It’s a marketing strategy that allows you to serve ads to visitors that abandoned your site through Google’s content network. This means that you get to reach out to prospects multiple times in an effort to get them to come back. While the idea is simple, you still need a solid remarketing strategy to make your campaigns work. Here are some tips and tricks that can help you get started.
Use Time Sensitive Offers
If you are marketing your product with a bonus or discount, create a time sensitive offer. If the prospect has left your site, remind them to come back by telling them that the offer will only last for a specific amount of time. Prospects are often interested in purchasing but lose track of what website they were visiting as they browse. Let them know about your offer and that they’ll have to jump on it as soon as possible and don’t forget to use social network to connect your services with your customer.
2. Use Frequency Capping and Membership Duration Settings
You have to control your impressions when it comes to Adwords remarketing. Frequency capping allows you to limit the number of impressions that you show per day to each prospect. This is very important because you don’t want to annoy your user or get them to develop ad blindness. Membership duration controls how long a prospect is kept in your remarketing list. After a certain point, you have to realize that the prospect will no longer buy. It is better to server your impressions to a new list that is more prone to taking interest in your remarketing ad.
3. Follow Up with Hot Leads
If a prospects just took some kind of action on your site, then using remarketing to follow up is a great idea. For example, if they signed up for your newsletter, offer them a free 15 minute consultation. If they already bought a product, create a thank you ad and upsell them with a related accessory at a discounted price. There are many different ways to get more value of hot leads with remarketing.
4. Try Different Variations of Your Ads
Too many advertisers try to test their ads by changing around a few words to get a boost in their clickthrough and conversion rates. Instead, try vastly different ads if you want to see dramatic differences in your campaign. Sure, some of them will fail miserably, but you will also come up with a couple that outperforms your standard control.
5. Use Dynamic Remarketing for the Best Results
Dynamic remarketing is the hot new thing in search. It allows you to show ads based on the products or services visitors viewed on your site. That means that the ads are highly targeted. The idea here is that you want to display ads that are relevant to what they were looking for. A Google analytics remarketing strategy is what makes sense here. Since landing pages are important to conversion rate marketing, you have to look at your analytics to study the behavior of prospects that land on specific pages to figure out how to engage them for the best results. Dynamic remarketing has proven to be immensely effective to ecommerce websites.
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