Reasons why Manufacturing Industry Needs a CRM

Most manufacturing companies overlook the importance of CRM software for their business. When you use spreadsheets and disparate systems, then due to data silos, you don’t gain critical customer insights. This adversely influences service level agreements and account performance. Furthermore, lack of transparency between teams can have a devastating impact on the bottom line such as stock-outs, overloading, inability to meet service level agreements, and eventually poor consumer loyalty.

Using spreadsheet, you can track each lead as it travels through your pipeline but it is an inefficient approach. With CRM, manufacturing companies can streamline their business processes and deliver unparalleled customer service. With pipeline tools and graphs in CRM, you can easily get the big picture of your sales pipeline. You can also drill into specific accounts to see at what stage every opportunity is in and how much each deal is worth. 

With CRM software, you’ll get complete insight into your customer data across people and platforms. With same customer information available from sales reps to customer service personnel, they can have a better understanding of the customer, hence enabling innovation and market insight.

The ultimate aim of any business is to gain consumer satisfaction. That can only be achieved by giving best of customer experiences. With solutions like Salesforce CRM for manufacturing industry, you get real-time visibility of the sales portfolio, easily manage your key records, and react quickly to all customer queries and service issues.

After sales support is very important in manufacturing industry. CRM software enables you to link customer service and support issues to the customer account, to a product and to a time frame. With this, you can easily assign case resolution to a specific person or team within the manufacturing company. Communications and resolution actions are tracked to the specific issue.

CRM solution provides you more accurate sales projections. By tracking every order from the distributors or consumers and identifying buying patterns and trends, CRM enables you to understand the peak and down times. Leveraging these trends, you’ll get accurate sales projections.

Leveraging data in the CRM, you can increase your sales. Using built-in intelligence tools, your sales team can make informed decisions on what to sell and when to sell. Historical data such as customer’s peak ordering time enables you to identify the best times and products for cross-selling and upselling.

Bottom Line

Thus, we can infer that CRMs like Salesforce CRM for manufacturing industry will not only boost sales but also help in delivering enhanced customer service. With well-rounded set of features including a partner portal, AI functionality, automation and sales quotes, CRM solutions help manufacturers to stay agile.