Reasons for Adding Podcasts to your Digital Marketing Campaign

After some time, listening to the same old playlist becomes boring plus there is nothing informative in those songs. Podcasts, on the other hand, are packed with a heavy dose of enlightenment which you can hear instead of your songs and gain some knowledge. 

Businesses are busy with the traditional marketing strategies but podcasts have huge upsides which they don’t know. To equip businesses with the knowledge of podcasts, Seek Digital Academy provides the Best Internet Marketing Course in Delhi. Here are some reasons for including a podcast in your digital marketing strategy. 

A FAIRLY NEW AVENUE: Podcasts have been around for quite a long time but their comprehensive use has started in the last couple of years. Digital Marketers are interested in content types that have the potential to gain massive engagement but currently face low competition. Podcast fits in this category perfectly as there are only a handful of active podcasts talking about the industry in which you operate. Since the competition is low, a good podcast will make it stand out and gain you substantial listenership. 

ENGAGING AND CONVENIENT FOR LISTENERS: A written blog requires the reader to sit down and read it in their free time. Unlike a blog, podcasts are very easy for listeners. Instead of listening to songs while driving or traveling, play the podcast. Reading requires eyes and you cannot do anything while reading a blog whereas you can do whatever you want while listening to a podcast as only the ears are required. 

INCREASING POPULARITY: There were 38 million active podcast listeners in 2018. This number is speculated to quadruple by 2022 to over 120 million. The podcast market is somewhat empty right now and it is the perfect time for digital marketers to build their audience. 

LOYAL AUDIENCE: Podcast listeners are loyal and wait avidly for the next podcast. Therefore it is very important for digital marketers to build a listenership at the earliest. If you succeed in developing a decent audience now, it will be very difficult for new podcasts to take them away from you. After the podcast is over, it is very likely that they will check out your social media pages and interact with you over there. 

SCALABILITY: Since the podcast market isn’t hot right now, you can buy cheap production equipment and try to generate listenership. As your audience increases, raise your production budget as well. 

CONTENT PUBLISHING CONSISTENCY: Digital marketers have a schedule according to which they post blogs, photos, and videos. People might not take note of your blog schedule but they definitely will with the podcast. People will actually wait for your podcast once they know the days on which you release them. 

Podcasts have huge upsides and the competition is not hot right now. Seek is a Digital Marketing Institute in Delhi and it is perhaps the best place where you can learn more on how to include podcasts in your digital marketing campaign. Now is the best time to start recording and publishing a podcast on a weekly or monthly basis for your audience. Starting now will give you a head start and you will have plenty of listeners before it becomes a crowded marketplace. 

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