PROMOTING BRANDS WITH COLLABORATIVE EVENTS

by Epic Log Epilogue Advertising Agency

The market changes quicker than political dynamics in our economy. With this changing trend brands have to be on their toes all the time if they have to stay ahead of the trend. In the present times popular culture, it is almost impossible to gauge accurately as to what would cause the trend to change. It could be induced by political, regional, religion based or just a leap into change for the society as a whole. As you can see technology is the fastest to update itself. It is also a big catalyst to changing trends. I mean who listens to songs on a CD player anymore? With the advent of faster internet speeds all over, people have stopped downloading music and they just stream it online.

These changing scenarios are what keep an advertising agency on its toes. They have to deploy all tactics and strategies to not just follow the league but instead lead the trend for their brand. The brands are attuning themselves to alternate ways of promotions as well.

The trend has resulted in collaborative models. For an event management and creative advertising agency, the first and foremost step is to access the challenges and find various platforms to collaborate and form meaningful associations. Such collaborations are a setting trend these days with brands benefiting the most out of them. It helps them in many which ways, some of which are listed below.

Building a narrative:

An Advertising agency is adept at developing strong narratives for communicating the brand’s vision to the consumers. The narrative has to be precise and also sum up clearly as to what is in the event for consumers yet not giving out too much information and leaving a little room for surprise. Event management companies are master at executing such events flawlessly.

Resource Sharing:

This helps in cutting down the cost as the resources are shared by both the agencies. Event agencies come handy with usage of technology and enlisting source vendors, whereas advertising agencies have their own areas of specialization. This in the end benefits the brand as well.

Shared database:

This is a tough nut to crack but yes, both these agencies work with clients all over. They have their own database collected over the span of many years. This database helps them curate resources that could mean well for the promotion of brand and maximize their outreach.

Post event communication:

So, the event takes off well. The response is overwhelming and the crowd goes all gaga. This is where the collaborative model helps the most. Event companies are sometimes a bit lacking in their post event communication. This is a setback in the long run because people tend to skip the memories of such events after a period of time. Thus it is imperative that the conversation stays kicking even after the successful completion of event as that is what builds a rapport with the consumer. This is just like free PR for the brand and must be availed.

It’s a good time for brands to let gain access to a large audience in a short span of time. Collaborations are the reigning trend of the time and whilst the trend lasts, one must make good use of it.