PRO TIPS:25 E-COMMERCE PHOTOGRAPHY

Who doesn’t want to hear the best compliments for his Product Photography? 

“Voila! Your Product photography is great. Wanna join us for our Product Photography?” 

That brought a smile, right? 

“The camera is an instrument that teaches people how to see without a camera.” 

— Dorothea Lange, an American documentary photographer and photojournalist. Received California Hall of Fame. 

So let us put some lights on 25 Pro Tips and Techniques to enhance your Product Photography or let’s say E-commerce Photography: 

1)HIGH SPEED PHOTOGRAPHY 

Photography 

2)KEEPING THINGS REAL. IMPORTANCE OF POSTING ORIGINAL CONTENT 

One of the most important fact about Product Photography is that it really depends upon originality. 

So, a big no to copying or reusing someone else’s product photograph. No one want to be called as “skilled copyists”, right! 

3)NONPAREIL SELECTION OF BACKDROPS 

4)REFLECTIONS 

We know the difference between a plain sketch and pencil shading, it almost brings life to canvas in black and white. 

The same goes in for the reflections in your Product Photograph. It gives you an extra credit to be counted upon. 

In Product Photography the ideal choice to create reflections under your product would be Perspex Plastic. 

Product’s Photograph can be captured from an angle to play with shadows. 

5)AVOID EXCESSIVE USAGE OF PROPS, OBSCURING THE PRODUCT 

Surrounding your Product with too many props would actually ruin things. Buyers are more interested on the product rather than those extra pieces. Props can be the cherry on the ice-cream, but don’t let it ruin the taste of the ice-cream. 

Too many props can draw the attraction off from the main Product. 

6) GET THE PITCHING TEAM READY 

Compliments 

7) PROPER CATEGORIZATION OF PRODUCTS 

Always categorize your E-commerce photography. Like for example, create a separate content or catalogue for jewellery photography, shoes & sandals, fashion products, cosmetics, and never-ending categories of your skills. 

8)BACKGROUND REMOVAL OR CLEARING 

The background is really important for any kind of Photography, but it is advisable to keep the background as simple as possible when it comes to Product Photography. You can always go for solid colours instead of geometry or busy scenarios. 

9)CREATE AN APP FOR YOUR PHOTOGRAPHY STUDIO 

Customers prefer to have a look on your work before they sign a contract with you. So it is important to showcase your works on a platform so that it can reach out to more number of people. 

An App can be a handy and effective way to broadcast your photography skills. 

10)QUALITY VISUALS OR SAMPLES 

The quality and resolution highly matter in the Product Photography. A blurry image or a low-resolution image can ruin your contract. Whenever the product’s photograph is shown to the customer it is essential that customer feel the image. So, it should look realistic even when zoomed in. 

11)BRING IN MODEL OR MANNEQUIN 

If you are doing a product photography for some wearables, then isn’t it better if it can be showcased with someone wearing it? 

So, the buyers will also find it easy to choose between the products. 

12) INVARIABLE PRESENCE OF EDITING TOOLS OR PLATFORM. 

Compliments 

13)STABILIZING THE CAMERA 

How would you look at a blurry image? It will create a negative impression of the photographer in your mind. Stabilization allows to capture sharp and clear image of an object at a much slower speed. 

14)COLLABORATING WITH OTHER STRONG HOLD COMPANIES 

Compliments 

15) AVOID OVER-EDITING 

Too much editing in e-commerce photography makes it lose its own glory. It may seem to the viewer that editing has been done to cover the flaws.  

As you can see in the picture below that editing made the same product appear different in color. 

16)AWARENESS ABOUT THE MARKETPLACE GUIDELINES. 

Every customer has different mindset, and every client has a different requirement or audience, so while doing e-commerce photography make sure to have a knowledge about the marketplace. 

17)KNOWING THE RIVALS 

The competition getting high with days. So, knowing your rivals is necessary to get a knowledge about what is hitting the market and how should you improve yourself. 

Remember getting inspired by your rival is okay, but never copy them. 

18) CONSISTENCY 

Maintain a consistency in your photography. Whatever product you shoot you may try to leave a signature, not through your sign rather through skills. 

Consistency is the key which can join all your contents together. 

19) 360 DEGREE SHOT 

360 Degree photograph is a hit in the e-commerce photography nowadays. It offers a detailed and desired angle view to the customer. It is more reliable than just flat photographs. 

[Do check our blog on 360 Degree Product Photography to know more

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Created on Sep 14th 2021 06:10. Viewed 266 times.

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