Press Releases Can be the Key to Getting Your Content Noticed

Your marketing team has created well-thought-out content that is sure to engage your target audience. However, the question remains: how will your brand get promoted so that your target audience will actually see you? Every company from Utah to the East Coast wants their brand to be seen by their target consumers. Press releases can work in conjunction with your content to give consumers relevant information about your brand. 

Many brands put all of their funding into creating marketing material such as blog posts and other website content, but then fail to allocate funds toward promoting these materials. Their brand will not be noticed by their target audience because they failed to promote their brand well. Promotion is key to distributing your brand’s materials. You can promote on your own website, blog, social media and through promotions from other third-party websites.

Press releases can generate chatter around your brand, and when those releases are discussed on third-party channels, it increases your brand’s visibility. The more interesting and relevant your press release is, the more likely it is to get the attention of bloggers and journalists in your industry in Utah and across the country.

Press release coverage from third parties will help get you noticed by consumers in Utah and other states. The press release formats can vary depending on what type of release you are writing, but the ultimate intent for all these releases should be to drive the audience back to your website and your content. Don’t overlook multimedia marketing to strengthen your press release message—utilize pictures and videos to make your press release interesting.

Your content marketing team should have press releases on their to do list, just like they have updating social media and responding to comments on their website. Much like posting regularly to a blog, press releases should be a key part of your content marketing anytime that something noteworthy is taking place.

The press release will help get your brand noticed and help readers get new information that they might not have been aware of before. Your readers in Utah or elsewhere will be glad to see your press release when it is informative and relevant to them.

Don’t undervalue the press release or think that it is a dead format for marketers and public relations teams. It can be another tool to get information to your target audience that might not reach them otherwise.

Lura Briggs writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.