Pop-ups: “A Promotional Strategy for Aspiring Merchants”

by Cathy Johnson Find The Best Space For Your Brand

Have you heard of famous subscription brand story “Birchbox”? They used the idea of a pop-up shop to test their brick-and-mortar concept. To let the shoppers experience its brand in person, the beauty retailer went on a national tour, visiting several cities across the United States.

Also, they tested their latest beauty products and trends by allowing the consumers to visit the “Try Bars”. Activities like manicures and astrology readings were added as a bonus, or you can provide an incentive for those who visited the shops. This pop-up was a huge hit, which leads it to open its first permanent store in New York's Soho neighbourhood.

What have you thought after reading the success story of "Birchbox" brand? Are you planning to open your pop-up? Rent a pop-up store, Zurich is available.

“The great thing about pop-ups that we find all across the board — whether it’s a pop-up store, pop-up restaurant or event — is that they have this ‘fear of missing out’ quality to them,” said Jeremy Baras, the CEO of PopUp Republic. “

Pop-up shops are turning empty storefronts and warehouses into experimental labs for temporary businesses and often house seasonal stores or marketing stunts.

You might know there are several benefits tied to pop-up stores such as:

Allows interactive branding
Product testing,
Market (location) testing
Low-cost overhead (no long-term lease),
Low-risk investment
Buzz generation & promotions through social media
An experiential experience for potential / current / old customers.

Not, only these above factors but also a difference can come from the location (coliseum, park, office building, etc.) and with the ability to touch, feel, and try on your products for the consumers.

What else can you gain from a Pop-up store? -New customer loyalty will result in increased profitability and increased customer satisfaction. Thus with all these vital essentials, the flash retailing, has become a trend.

You can rent for a pop-up store, Zurich as space could be used for a sample one-day sale or most familiar the seasonal pop-up stores for marketing and building an awareness of your brand and products. The significant benefit you can enjoy is your sales will get boosted up leading your business towards growth and sustainability.

Your pop-up shop could be the solution if you have been put off by the cost and commitment and thinking about adding a physical presence to your online business.

Pop-up stores are an accessible way for businesses of all sizes and budgets, especially for digitally native brands, in particular, to test the waters of physical retail before making a significant investment.