Pop-Up Shop’s Are More Than Just a Trend…!

by Cathy Johnson Find The Best Space For Your Brand

What does shopping means for today’s generations? It’s just one tap on an online site, and consumers can instantly access trends, uncover ‘outfit inspo’ and shop nearly every brand.

Did you ever figure out what the downside is? The ever-growing digital domain doesn’t even let them try before they buy -- or click a mid-shopping selfie.

Source: https://images.app.goo.gl/J1SzQ7tBjbnbp65J7

But, Pop-up stores do. The temporary storefront is where brands can get intimate with consumers and immerse them in a vibe. Where your consumers can try on clothes, listen to hand-selected playlists and snap their pictures. For a price, your consumers can even leave holding something real.

According to the Association of National

Advertisers (ANA), “Pop-up shops or

exhibits can serve as a valuable brand

activation tool to reach their target

audiences for businesses. The market for

brand activation in the U.S. was worth

nearly $600 million in 2016, topping

$740 million by 2020.”

While it’s easy to be digitally inspirational, it’s even easier to turn inspiration into a reality when you invite your consumers into a space dripping with the ethos of a brand they favour and love. Getting them to the door is the challenge.

Your pop-ups can be incredibly successful if built around a specific goal. You can test a new market or geography or can expand audiences through collaboration. You can begin your new retail journey getting short term rental for opening up a pop-up store, Lausanne.

You can launch new products through your pop-up store. Can use the opportunity to drive brand awareness and boost your sales by setting your realistic sales target. For example, Clinique recently launched its first pop-up, the company wanted to generate hype and engagement and to promote the new Clinique iD line. It was a pop-up complete with a virtual consultation, virtual reality and endless photo opportunities.

“According to Adi Biran, CEO and

Founder of Splacer, a company that is

the “Airbnb for event spaces”, pop-up

real estate can offer multiple benefits to

brands in an environment where

traditional leasing models are going out

the window.”

Acknowledging whether you’re entering a new market can help you to make strategic decisions about pop-up length, being a new entrant to the market and you still want to generate brand buzz, a pop-up can be the way to go. You can also increase the width of the net via planning pop-up store, Lausanne to acquire new customers.

You can set your pop-up with appropriate expectations, but remember to keep it customer-centric. You can show your customers that you understand what they care about and create something that motivates shoppers to show up.

Just imagine, if there’s a snowstorm of your consumers with your pop-up?

Create a pop-up experience by short-run pop-u store, Lausanne and target your consumers as it is an opportunity for your brand to be creative and offer your audience a combined experience that feels unique.

A pop-up store has been such a success and provides a picture-perfect “experiences” due to the demands of consumers.