Pay per Click (PPC): a useful guide for your business

by Fit and Beautiful4 Fit and Beautiful4

Pay per Click (PPC): a useful guide for your business

Index of topics covered

· What is pay per click or PPC?

· How does it work?

· What is it for

· Who should invest in pay per click?

· Why invest in Pay per click

· Why you need to choose the right Google Partner to run your PPC business

· Which search engine should I do pay per click activities on?

· Is it enough to choose a partner Google agency to guarantee a good PPC campaign?

What is pay per click or PPC?

Pay per click is the tool to get visitors interested in your products or services on Google and on search engines and on the websites of their circuits.

It is the ideal way to be found at the right time in the right place.

How does it work?

With the Pay per Click activity (also defined as Google Adwords, SEA, search engine advertising, or SEM, search engine marketing) you can purchase paid visibility at auction: only if the visitor clicks on your ad you will have to pay the agreed amount during the campaign preparation phase.

What is it for

Pay Per Click allows you to attract qualified visits to your site, blog or e-commerce and is immediately effective: as soon as you pay, you appear in the SERPs (search engine results pages) and intercept potential customers using the levers of permission marketing.

If used well it is an extremely effective tool.

Who should invest in pay per click?

Google AdWords and Keyword Advertising campaigns are aimed at companies and professionals who have a site and who want to:

· Increase the number of new visitors,

· Increase conversions,

· Improve your business

· Using the online channel.

Why invest in Pay per click

If your SEM specialist works well, if he has properly set up the campaign and set the right metrics to measure (KPI), the return on your investment ROI will be maximum .

By better managing the campaign, working up to positive and negative keywords, optimizing descriptions, creating landing pages capable of converting, appropriately setting the geolocation of the ads,

He can:

· Increase the number of unique visitors;

· Increase the quality of visits through the prior study of buyer personas;

· Reduce the cost of clicks or cpcs;

· Reduce the bounce rate or bounce rate;

· Improve the ctr (click to rate) of every single keyword and campaign

· Increase the number of conversions

· Decrease the cost per conversion.

Why you need to choose the right Google Partner to run your PPC business

If managed badly, Pay Per Click can turn from a productive investment to an unprofitable source of spending:

So you have to choose a company that can maximize the value of every cent you spend, the best partner to increase the return on your investment.

Which search engine should I do pay per click activities on?

It depends on what your target audience is.

If you work in Italy or in Europe, Google holds over 90% of the market and it is logical to invest the budget mainly on the Mountain View engine.

Investing in Bing and Yahoo, however, could make sense because perhaps with an appropriate strategy you could acquire interesting clicks at an excellent quality / price ratio.

A separate discussion applies to other markets such as Russia and China.

Is it enough to choose a partner Google agency to guarantee a good PPC campaign?

No, there are hundreds of Google Partner agencies and if you want to make sure your money turns into an opportunity multiplier you need to:

Know the budget that the agency manages annually on behalf of its clients:

Make sure that the SEM agency also has SEO skills (proven and not bragged).

In fact, if the organic positioning obtained through the search engine optimization activity has nothing to do with the activity of Google Adwords, the SEO skills of your agency are a guarantee that those who manage your money know the rules of search marketing inside out. (also because the organic positioning activity in 2018 must necessarily accompany the bidding activity).

The managed budget is a guarantee that the partner Google agency is used to managing important campaigns and has real expertise and is able to provide you with maximum support.