Niche business caters to confined and well-defined market by meeting unmet demand and needs. Best examples include Facebook, LinkedIn, Google and Twitter. Being limited to small segment of the market, niche businesses should put efforts on focused marketing to reap maximum benefits. Earlier, such businesses were dependent on industry events or demand based marketing methods to promote their products or services; however, they have got many opportunities with advancement of technology. 

Check out 7 influential marketing trends that are helpful for niche businesses to taste success in the 2017.

1. CEO Branding

Well-organized CEO is very beneficial to earn huge dollars and enjoy increased flow of deals. Besides, there are other methods that can be used to move towards target and potential audience. As news media is also interested in inspirational stories that are created around successful people. Hence, it won’t be wrong to say that CEO branding has the power to attract broad press coverage which is not possible to achieve via paid advertising. Moreover, third party validation also plays a crucial role in improving the credibility of brands in the heart and mind of consumers. 

2. Online and Offline Marketing

Niche business relies on offline industry events in order to connect with their audience and generate leads. To increase the reach and influence, integrating online and offline marketing techniques is important. It has been observed that there are many businesses that are unable to get that needed traffic and presence on their blogs no matter how rich and good content they post. For this reason, it is very much required to integrate online as well as offline marketing techniques. Offline marketing strategies are very helpful when in comes to increase the page views. With increased traffic, achieving more sales via appropriate content marketing approach is quite easy. 

3. Video Case Studies

Video marketing is very useful for niche businesses. This is because they can develop interesting case studies in video format and then promote them on different social networking sites. As a result, overall search engine optimization of the sites gets served. To hit the results, nothing could be better than developing a combination of text and video-based case studies an running an A/B testing program to determine the effectiveness. 

4.      Affiliate Marketing

With the support of affiliate marketing, these businesses can easily increase the number of quality publishers that aim at specific segment of the market. Through quality content and marketing capabilities, publishers have successfully built valuable audience. These publishers can smoothly monetize their platform with the push of advertisers looking for similar audience. Hence, niche businesses can use performance driven marketing to generate leads that are relevant for the business. 

5. Marketing Automation

Addressing challenges is easy with marketing automation. Using predictive analytics and big data, target audience can be defined with high precision along with setting various marketing activities on autopilot mode. As this tactic works in digital realms, marketers need less human resources to scale the marketing operations and expand the reach. 

6. Research-Based Insights Plus Content

Internet is flooded with content; hence, niche businesses should invest in capabilities that are able of developing insights and content that revolves round primary research. These sorts of contents are shared by the influencers as they have authentic and first-hand information. This way, niche businesses can easily become suppliers of real information to the influencers and cherish free publicity due to their authenticity. 

7. Creative Communication

Creative communication always delivers bonus for business and will always do so. Therefore, be as much creative, practical and informative as possible. Put fun elements in the communication tactics and bond with emotional chords of potential customers. Doing so will help in differentiating the message and increasing the brand recall. This is very helpful in standing out in the crowded media space. This means that experimenting with communication and story building style is a smart approach to attract attention of influencers and media.

 

These 7 trends are very promising for niche businesses as they are sure to help in developing marketing strategies based on the needs and characteristics so their business.